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by Shubhi Tandon, Digital Market Asia

“Clients may use these new platforms for new product launches, cross-sell, upsell, whilst also pushing collection material of their own social advertising assets, Mr Mourad feels. He explains, ‘Some may start with niche product segments that have previously been untapped. It will also enable smaller advertisers to secure direct access to potential buyers and they may be able to adapt quicker than the larger e-commerce players.”’

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