Digital marketing executive joins Kenshoo to centralize operations in the Asia Pacific region
Hong Kong (February 9, 2012) – Kenshoo (www.kenshoo.com), a global leader in digital marketing software, today announced the appointment of Philip G Chiu as Kenshoo’s Asia Pacific (APAC) Managing Director as the company continues its rapid global expansion and meets increasing demand in the region for advanced digital marketing software.
“Kenshoo represents the cutting edge of innovation in digital, and it’s an honor to lead Kenshoo APAC, where I believe there is ample opportunity for growth,” said Chiu. “I’ve seen digital marketing in Asia evolve over the years, particularly in Japan and I’m excited to help define its future.”
In his role as managing director of Kenshoo APAC, Chiu will oversee Kenshoo sales and account management Asia Pacific region, with a focus on key markets in Japan, Australia, China, and Korea. Chiu’s team is responsible for helping agencies and brands achieve their marketing and business objectives with Kenshoo’s robust platform to deliver scalable results and operational efficiencies. Major accountabilities for Chiu include recruiting top talent, unifying customer service procedures, sharing best practices and embedding customer feedback into the product roadmap.
“Philip’s experience in the field, his knowledge of the digital marketing space in Asia and his management expertise make him a solid leader for Kenshoo in APAC,” commented Yoav Izhar-Prato, Kenshoo CEO. “In Japan and throughout the APAC region, digital marketers want increasingly sophisticated tools and the Kenshoo platform is already being embraced in the region, so Philip’s skills and relationships will help us continue to ride the wave of opportunity.”
Chiu joins Kenshoo from Beyond Media Global (BMG), a trusted and preferred partner of Kenshoo. Under Chiu’s leadership, BMG has quickly become a well-known and preferred service provider of cross-channel campaigns for leading agencies and advertisers in Australia, China, Japan, Brazil, India and across Asia. An industry expert and frequent speaker at conferences all over Asia, Chiu previously served as the Senior Vice President, Global Business Development & Corporate Partnerships for SearchForce and Regional Manager, Asia Pacific at Yahoo. Chiu has a BS in Mathematics & Computer Science from the Johns Hopkins University.
Many top advertisers and agencies in the APAC region already use Kenshoo’s digital marketing software, including CTRIP, ZUJI, Webjet, WEGO, CyberAgent and Septeni. With active campaigns in more than 100 countries, the Kenshoo Universal Platform has been proven to deliver 50 percent time savings in campaign management and improvements as high as 885 percent in profit.
Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $15 billion in annual customer sales revenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. Kenshoo powers 6 of the top 10 global hotel groups, 7 of the top 10 retailers, 7 of the top 10 telecoms, 9 of the top 10 ad agency networks, and 23 of the Fortune 50 companies. With campaigns running in more than 100 countries, Kenshoo customers include Accor, Annalect, Barnes & Noble, CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has ten international offices and is backed by Sequoia Capital and Arts Alliance. Please visit www.Kenshoo.com for more information.
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