INFINITY AWARDS SUBMISSION
- Increase monthly conversions by 10% with a maximum CPA of €50
- Lower the cost per acquisition (CPA) as low as possible
- Implemented a data driven optimization strategy to optimize budgets, campaigns, landing pages and keywords.
- Isolated the best performing (impressions, conversion rate, CPA) keywords in separate campaigns with an uncapped budget.
- Isolate campaigns and keywords by match types (broad match modified and exact) and excluded exact match keywords in the broad match modified campaigns.
- Enabled the Bid to CPA policy from Kenshoo to create more room in the budget. Therefore, we were able to bid on higher funnel keyword and reach even more prospects.
- Reached more prospects by targeting ads on specific questions that (soon to be) pet owners have and collected relevant data on that sub-target group. This data was then also used to retarget visitors in search, display and social.
- Decreased CPC 33% between March and November.
- Increased conversions 32%.
- Decreased cost per acquisition (CPA) by 53%.