Driving a New Era in Performance Marketing

Whether it’s an impulse clothing purchase on Amazon, searching for credit cards on Google, or planning that once in a life-time holiday through Pinterest – customer engagement needs to happen on a much wider variety of media these days, making it a lot harder for brands to build an emotional connection.

As such, it’s now become the role of digital marketing to engage customers at scale – and that’s where technology is revolutionising ‘how things are done’.

We invite you to join us on Thursday 19th October as we spend the morning discussing the elements that are driving a new era in performance marketing. Then, in the afternoon, we will put your ‘performance’ skills to the test on the world famous Silverstone circuit for a driving experience like never before!

Our Speakers

Performance Marketing, Performance Day – Silverstone
Matt Vignieri
Managing Director - EMEA
Kenshoo
Performance Marketing, Performance Day – Silverstone
Will Martin-Gill
Chief Strategy and Development Officer
Kenshoo
Performance Marketing, Performance Day – Silverstone
Phil Burt
Head Physio
British Cycling
Performance Marketing, Performance Day – Silverstone
James Ullman
Head of Resolution Media UK
Omnicom Media Group
Performance Marketing, Performance Day – Silverstone
Matt Whitehead
Pinterest
Performance Marketing, Performance Day – Silverstone
Nerissa MacDonald
Facebook
Performance Marketing, Performance Day – Silverstone
Javed Laher
Bing

Agenda

Time
Speaker
Session
Time
09:30 - 10:00
Arrivals & Breakfast
Time
10:00 - 10:10
Speaker
Matt Vignieri, Kenshoo
The Race Plan
Speaker
Matt Vignieri, Kenshoo
Time
10:10 - 10:30
Speaker
Phil Burt, Team GB
What Performance Marketing Can Learn From Performance Sports

Technology has revolutionised the sport of cycling and the fortunes of Team GB in recent years. Having worked with the likes of Bradley Wiggins and Chris Hoy, Phil is no stranger to the power technology can have in transforming performance. Kicking off the day, Phil will open our minds to embracing new technology in order to drive revolutionary changes in performance by drawing parallels from the world of sport.

Speaker
Phil Burt, Team GB
Time
10:30 - 10:50
Speaker
Will Martin Gill, Kenshoo
Taking Performance Marketing Up A Gear

Performance Marketing is no longer about targeting customers with mass marketing or crude pay-per-click models. It’s about having the right conversations, with the right people in the moments that matter - and then being able to scale the approach.

In this session we consider four areas where we believe performance marketers need to think revolutionary rather than evolutionary in order to achieve engagement at scale:

- Rethinking Channels
- Rethinking Ad Creative
- Rethinking Technology
- Rethinking Success

Speaker
Will Martin Gill, Kenshoo
Time
10:50 - 11:40
Speaker
Facilitated by Kenshoo and its partners
Breakout Session 1

TASK 1: Rethinking Success

Facilitated by Kenshoo & Pinterest

For years we have been trying to find better ways of measuring and quantifying the value of digital channels. But what happens when you stop worrying about attribution and think about success in terms of incrementality and continuous measuring?

Task 2: Rethinking Ad Creative

Facilitated by Kenshoo & Facebook

What role does creative play in performance marketing today? What are the key considerations you need to be thinking about surrounding creative? And how do you scale creative from traditional channels such as TV across your digital media?

Speaker
Facilitated by Kenshoo and its partners
Time
11:40 - 11:50
Quick Pit Stop
Time
11:50 - 12:00
Speaker
James Ullman, OMD
Putting Performance Marketing on the Winner’s Podium

Keeping up to date with the latest advancements in Search, Social & E-Commerce can be a mammoth task. James will share some insights from his experiences with leading brands on how to ensure your team is on the winner's podium.

Speaker
James Ullman, OMD
Time
12:00 - 12:40
Speaker
Facilitated by Kenshoo and its partners
Breakout Session 2

TASK 1: Rethinking Channels

From ‘discovery to intent’ what impact are newer advertising channels such as Amazon and Pinterest having on how brands engage customers? What are the key considerations when building a cross-channel strategy across the full purchase funnel?

TASK 2: Rethinking Technology

What role does technology play in the future growth of the industry? What impact will voice search, bots and artificial intelligence have on you and how are you going to make sure you are ready for it?

Speaker
Facilitated by Kenshoo and its partners
Time
12:40 - 12:45
Speaker
Matt Vignieri, Kenshoo
Race Debrief
Speaker
Matt Vignieri, Kenshoo
Time
12:45 - 13:30
Fuelling Up & Drivers Briefing

Grab lunch, get suited up and have your race briefing from the Silverstone team.

Time
13:30 - 15:00
Driving Experience

GROUP 1:
Caterham Drift Experience

GROUP 2:
Formula Silverstone Single Seaters

Time
15:00 - 16:30
Driving Experience

GROUP 1:
Formula Silverstone Single Seaters

GROUP 2:
Caterham Drift Experience

Time
16:30 - 17:00
Prize Giving & Close

Location

Performance Marketing, Performance Day – Silverstone

Location

Silverstone Circuit – Northamptonshire, NN12 8TN

Silverstone is conveniently situated right in the heart of the UK, approximately 90 minutes north of central London and 60 minutes south of Birmingham. Road access is exceptionally easy along the A43 dual carriageway from either the M40 or M1.

Nearest Stations: Northampton, Banbury or Milton Keynes.

Demand is high and space is limited - sign up quickly!