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by Kelsey Jones, KoMarketing Associates

“A recent study by Kenshoo, as reported by an article in eMarketer, reports that at the end of 2013, paid search clicks increased over 12% annually around the world, with 16% in the United States specifically, the biggest quarter for paid search ever worldwide. Cost per click (CPCs) metrics are also on the rise, increasing 6% in the same period, and impressions decreased by 10%, inferring that paid search advertisers are also becoming more efficient with their PPC budgets.”

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