Webinar Google Shopping campaigns have become integral to retailers’ paid search programs, offering a unique and engaging way to connect with target audiences and drive conversions. As Google Shopping continues to evolve, marketers must remain agile and adjust their strategies accordingly to take advantage of this engaging format. Join Kenshoo and Elite SEM for a webinar on Tuesday, July 28th at 12 PM ET to learn the latest insights and best practices to up your Google Shopping campaigns game. During this webinar, you’ll learn about: The Rise of Google Shopping Best Practices in Feed Management Insider Tips for Optimizing PLAs Key Takeaways to Put into Action Meet the Presenters: Emily Helander Senior Product Marketing Manager, Kenshoo As a Senior Product Marketing Manager for Kenshoo, Emily is excited to communicate how Kenshoo can partner with clients to drive growth for their businesses. She works closely with the Kenshoo clients and employees to share the innovative work that happens at Kenshoo. When she first joined Kenshoo she worked in client services. Her experience in client services was extremely valuable and helped her understand what is important to clients and how Kenshoo can provide solutions to their needs. Evan Kirkpatrick Shopping Team Lead, Elite SEM Evan runs the Shopping Division at Elite SEM, leading the agency in Shopping/Feed/CSE strategy. He’s worked in Digital Marketing since 2011, with previous experience managing Paid Search at both eBay and QVC. Evan has worked with some of the largest retail brands in the country, including Internet Retailer Top 10 and Top 100.