Keri Miriello, Senior Product Marketing Manager @ Kenshoo
By all accounts, the 2018 online retail holiday season is likely to make sellers very merry. While 2017 brought a year-over-year sales increase of 16%, 2018 online sales are expected to increase over 22% YOY for the holiday period. What’s driving the expected surge? Consumer confidence in the economy is at an 18-year high, so most are planning to spend at least as much if not more on holiday gifts this year versus last year.
With Q4 just getting underway, your holiday marketing budget is already set. But there’s still time to make sure you get the most out of the crucial online retail holiday season by using the handy checklist below to set your campaigns up for success. Remember, many consumers start their holiday shopping well ahead of the Thanksgiving holiday, so the sooner you get started the more potential customers you’ll reach.
2018 Online Retail Holiday Season Checklist:
Need some more advice? Reach out to your Kenshoo rep or contact us for a demo of our e-commerce platform to make sure you’re prepared for a record-breaking online retail holiday season.
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