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“9. Test Every New Facebook Ad Format

‘Ever since its IPO, Facebook has been releasing new ad types and targeting at a torrid pace. And there are no signs of things slowing in 2013. The mounting pressure on Facebook to monetize its vast audience is a win for marketers. Whether you’re looking to build your brand or drive direct response results, there’s a Facebook ad strategy that can deliver results. It may take some time to find the right combination so keep testing and tweaking.’ – Aaron Goldman, CMO, Kenshoo ”

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