Adoption and growth of product-oriented ads across paid search, social, and ecommerce-specific publishers clearly establish the essential pillars for digital marketers heading into the Q4 holiday season
Kenshoo’s new relationship enables marketers to capitalize on Apple Search Ads’ continued growth and entrance into more markets at scale.
Social impression volume increased year-over-year for the first time in four quarters; mobile shopping ad impressions surged in paid search in Q2 2018
Video and Instagram ads catalyzed social growth, while shopping ads on desktop and mobile buoyed paid search in Q1 2018.
Marketers can now be there at every step of the customer journey with Kenshoo’s smart clothing technology.
Kenshoo announces significant expansion of inventory and capabilities across Oath, Facebook, Pinterest, and Bing, to set a new standard in digital advertising
Today Kenshoo released the winners of the sixth annual Kenshoo Infinity Awards, announced at its K8 Summit yesterday. Also known as the Infinities, these awards showcase best-in-class performance marketing programs by global marketers leveraging Kenshoo’s native advertising platform.
Immersive, visual ad types resonated with advertisers and drove increased engagement among consumers during the fourth quarter holiday season, spurring spending growth in both social (39%) and paid search (12%) year-over-year (YoY).
Increases in adoption of search engine and social media ad units with higher click-through rates (CTR) deliver spending growth, with mobile continuing to lead the charge.
Using cross-channel insights from social, search and now e-commerce, brands can better connect with consumers from discovery to point of purchase, with initial results demonstrating increased revenue and return on ad spend (ROAS), a decrease in cost-per-click (CPC) and considerable time savings.
