Increases in adoption of search engine and social media ad units with higher click-through rates (CTR) deliver spending growth, with mobile continuing to lead the charge.
Using cross-channel insights from social, search and now e-commerce, brands can better connect with consumers from discovery to point of purchase, with initial results demonstrating increased revenue and return on ad spend (ROAS), a decrease in cost-per-click (CPC) and considerable time savings.
Kenshoo’s Q2 2017 Digital Marketing Snapshot reveals how increased emphasis on mobile and product-focused ads are driving spending growth in both social (40%) and paid search (10%) year-over-year (YoY).
Today Kenshoo announced its foray into e-Commerce marketing, leading the charge in bringing this critical channel into prominence alongside social and search marketing.
New ad types and device-level controls improve targeting and performance.
Marketers can now be there at every step of the customer journey with Kenshoo’s smart clothing technology.
Today Kenshoo released the winners of the fifth annual Kenshoo Infinity Awards, announced at its K8 Summit yesterday. Also known as the Infinities, these awards showcase best-in-class performance marketing programs by global marketers leveraging Kenshoo’s native advertising platform.
Kenshoo and Pinterest, the world’s catalog of ideas, today announced a strategic partnership that will help marketers directly reach people as they plan and search on Pinterest throughout their consumer journey.
Kenshoo and Snap today announced a partnership that will unite both brand awareness and performance goals within a single campaign. Kenshoo’s client base, spanning over 2,000 of the world’s leading brands, now have the ability to incorporate Snap Ads as part of their marketing programs.
Video ads proved crucial for social advertisers, while mobile drove growth across social and search.
