New Kenshoo Research: Mobile Ads Overtake Desktop in Paid Search for the First Time
Social impression volume increased year-over-year for the first time in four quarters; mobile shopping ad impressions surged in paid search in Q2 2018
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New Kenshoo Research: Social Ad Spending Remains Strong Amidst Media Attention
Video and Instagram ads catalyzed social growth, while shopping ads on desktop and mobile buoyed paid search in Q1 2018.
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Kenshoo Brings the Orchestration of Advertising to Life with the San Francisco Philharmonic
Marketers can now be there at every step of the customer journey with Kenshoo’s smart clothing technology.
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Kenshoo Now Provides Access to Largest Advertising Inventory for Marketers with Industry-Leading Media Activation Platform
Kenshoo announces significant expansion of inventory and capabilities across Oath, Facebook, Pinterest, and Bing, to set a new standard in digital advertising
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Kenshoo Announces Winners of Sixth Annual Infinity Awards for Excellence in Agile Marketing
Today Kenshoo released the winners of the sixth annual Kenshoo Infinity Awards, announced at its K8 Summit yesterday. Also known as the Infinities, these awards showcase best-in-class performance marketing programs by global marketers leveraging Kenshoo’s native advertising platform.
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New Kenshoo Research: Visual Experiences Drive Holiday Season Digital Ad Growth
Immersive, visual ad types resonated with advertisers and drove increased engagement among consumers during the fourth quarter holiday season, spurring spending growth in both social (39%) and paid search (12%) year-over-year (YoY).
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New Kenshoo Research: Engagement-focused Ad Types Resonate with Publishers, Advertisers and Customers
Increases in adoption of search engine and social media ad units with higher click-through rates (CTR) deliver spending growth, with mobile continuing to lead the charge.
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Top Brands and Agencies Seize the Amazon Opportunity with Kenshoo E-Commerce Marketing Ahead of the Holiday Season
Using cross-channel insights from social, search and now e-commerce, brands can better connect with consumers from discovery to point of purchase, with initial results demonstrating increased revenue and return on ad spend (ROAS), a decrease in cost-per-click (CPC) and considerable time savings.
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New Kenshoo Research: Mobile and Product Ads Were the Darlings of Q2 Digital Advertising
Kenshoo’s Q2 2017 Digital Marketing Snapshot reveals how increased emphasis on mobile and product-focused ads are driving spending growth in both social (40%) and paid search (10%) year-over-year (YoY).
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Kenshoo Introduces E-Commerce Marketing Following a Successful Round of Financing
Today Kenshoo announced its foray into e-Commerce marketing, leading the charge in bringing this critical channel into prominence alongside social and search marketing.
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