The Trends That Prove Social Ads Are No Longer an Experiment In MyCustomer, Chris Costello, senior director of marketing research at Kenshoo, shares insights on the success and growing popularity of social advertising. Read More
Four Ways PPC Has Evolved Beyond Simply Targeting Keywords on Desktop Searches In Econsultancy, Kenshoo’s Lauren Evans shares key metrics on the evolution PPC. Read More
Facebook's Dynamic Ads: a Best Practice Guide In Internet Retailer, Kenshoo’s Patti Soete, strategic services manager, shares the do’s and don’ts of dynamic ads. Read More
What Google Changes to the Right Rail Mean for Retailers In EcommerceBytes, Chris Costello, Senior Director of Marketing Research, Kenshoo, discusses early results of the right rail change. Read More
2016 Holiday Planning Starts With Lessons From 2015 In Total Retail, Kenshoo’s Kelly Wrather discusses key leanings from the 2015 holiday shopping season. Read More
Search Intent Makes Waves in Social Marketing In SocialTimes, Kenshoo’s Laura Ruszkowski discusses the importance of leveraging search intent and applying it to social marketing campaigns. Read More
The Journey to In-moment Advertising In AdNews Arsham Imani, ANZ VP, shares his thoughts on how to marketers need to think analytically about each marketing moment available when sending a message to the customer during his or her journey. Read More
Leveraging Mobile App Ads to Boost Customer Lifetime Value In Retail Systems Blog, Kenshoo’s Kelly Wrather discusses the importance of boosting customer lifetime value through mobile app ads. Read More
The Hidden Impact of Mobile on E-commerce In Retail Systems Blog, Chloé Pascal, EMEA marketing manager for Kenshoo, discusses the importance of understanding cross-device attribution. Read More
Search Advertising Is Roaring Ahead In APAC And Japan In Which-50 Lauren Evans, Marketing Manager, APJ, Kenshoo, shares insights on Q3 search and social trends. Read More