The Trends That Prove Social Ads Are No Longer an Experiment
In MyCustomer, Chris Costello, senior director of marketing research at Kenshoo, shares insights on the success and growing popularity of social advertising.
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Four Ways PPC Has Evolved Beyond Simply Targeting Keywords on Desktop Searches
In Econsultancy, Kenshoo’s Lauren Evans shares key metrics on the evolution PPC.
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Facebook's Dynamic Ads: a Best Practice Guide
In Internet Retailer, Kenshoo’s Patti Soete, strategic services manager, shares the do’s and don’ts of dynamic ads.
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What Google Changes to the Right Rail Mean for Retailers
In EcommerceBytes, Chris Costello, Senior Director of Marketing Research, Kenshoo, discusses early results of the right rail change.
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2016 Holiday Planning Starts With Lessons From 2015
In Total Retail, Kenshoo’s Kelly Wrather discusses key leanings from the 2015 holiday shopping season.
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Search Intent Makes Waves in Social Marketing
In SocialTimes, Kenshoo’s Laura Ruszkowski discusses the importance of leveraging search intent and applying it to social marketing campaigns.
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The Journey to In-moment Advertising
In AdNews Arsham Imani, ANZ VP, shares his thoughts on how to marketers need to think analytically about each marketing moment available when sending a message to the customer during his or her journey.
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Leveraging Mobile App Ads to Boost Customer Lifetime Value
In Retail Systems Blog, Kenshoo’s Kelly Wrather discusses the importance of boosting customer lifetime value through mobile app ads.
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The Hidden Impact of Mobile on E-commerce
In Retail Systems Blog, Chloé Pascal, EMEA marketing manager for Kenshoo, discusses the importance of understanding cross-device attribution.
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Search Advertising Is Roaring Ahead In APAC And Japan
In Which-50 Lauren Evans, Marketing Manager, APJ, Kenshoo, shares insights on Q3 search and social trends.
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