/ September 21, 2016 The Trends That Prove Social Ads Are No Longer an Experiment In MyCustomer, Chris Costello, senior director of marketing research at Kenshoo, shares insights on the success and growing popularity of social advertising. Read More →
/ August 25, 2016 Four Ways PPC Has Evolved Beyond Simply Targeting Keywords on Desktop Searches In Econsultancy, Kenshoo’s Lauren Evans shares key metrics on the evolution PPC. Read More →
/ June 21, 2016 Facebook's Dynamic Ads: a Best Practice Guide In Internet Retailer, Kenshoo’s Patti Soete, strategic services manager, shares the do’s and don’ts of dynamic ads. Read More →
/ March 16, 2016 What Google Changes to the Right Rail Mean for Retailers In EcommerceBytes, Chris Costello, Senior Director of Marketing Research, Kenshoo, discusses early results of the right rail change. Read More →
/ March 01, 2016 2016 Holiday Planning Starts With Lessons From 2015 In Total Retail, Kenshoo’s Kelly Wrather discusses key leanings from the 2015 holiday shopping season. Read More →
/ February 24, 2016 Search Intent Makes Waves in Social Marketing In SocialTimes, Kenshoo’s Laura Ruszkowski discusses the importance of leveraging search intent and applying it to social marketing campaigns. Read More →
/ February 24, 2016 The Journey to In-moment Advertising In AdNews Arsham Imani, ANZ VP, shares his thoughts on how to marketers need to think analytically about each marketing moment available when sending a message to the customer during his or her journey. Read More →
/ February 18, 2016 Leveraging Mobile App Ads to Boost Customer Lifetime Value In Retail Systems Blog, Kenshoo’s Kelly Wrather discusses the importance of boosting customer lifetime value through mobile app ads. Read More →
/ December 18, 2015 The Hidden Impact of Mobile on E-commerce In Retail Systems Blog, Chloé Pascal, EMEA marketing manager for Kenshoo, discusses the importance of understanding cross-device attribution. Read More →
/ December 17, 2015 Search Advertising Is Roaring Ahead In APAC And Japan In Which-50 Lauren Evans, Marketing Manager, APJ, Kenshoo, shares insights on Q3 search and social trends. Read More →