Skyscanner and Kenshoo: Six Years of a Performance Driven Partnership
Challenge Back in 2011, Skyscanner’s main goal was to increase traffic to the site while hitting spend and ROI targets. In addition, it wanted to expand seamlessly into new markets and apply a better in-language and regional approach market-by-market. Today, the challenge has evolved. Having used Kenshoo’s Portfolio Optimiser for six years to automate portfolio… Read More »