Skyscanner and Kenshoo: Six Years of a Performance Driven Partnership Challenge Back in 2011, Skyscanner’s main goal was to increase traffic to the site while hitting spend and ROI targets. In addition, it wanted to expand seamlessly into new markets and apply a better in-language and regional approach market-by-market. Today, the challenge has evolved. Having used Kenshoo’s Portfolio Optimiser for six years to automate portfolio… Read More » Read More
Create Amazon Sponsored Brands Campaigns on Kenshoo Ecommerce Amazon Sponsored Brands Campaigns Scalable solutions for campaign creation, analyzing creative elements, and optimizing performance Help shoppers find your Products & Store with Sponsored Brands You could be driving more traffic to your Store with Sponsored Brands, a high-impact ad placement where you can feature a custom image, text headline, and up to 3 products,… Read More » Read More
Manage Your Sponsored Brands Campaigns with Kenshoo Create, manage and optimize your Sponsored Brands campaigns in Kenshoo. Find out more. Read More
Kenshoo Live: Apps Demo Kenshoo Apps is the all-in-one solution for app marketers to reach their best customers across all the publishers that matter. View the live demo. Read More
Activate Your Amazon Advertising Potential with Kenshoo Ecommerce Create, manage and optimize your Amazon Advertising campaigns in Kenshoo. Find out more in this short video. Read More
Third-Party Signaling: How Kenshoo Social Utilizes External Data for Facebook Marketing How Kenshoo’s Automated Actions suite uses crowd-sourced signaling to help brands serve and optimize based on weather conditions! Read More
Webinar: Best Practices on Apple Search Ads The power of Apple Search Ads is growing – and app marketers recognize its potential to help them grow revenue. Find out more as we share some Apple Search Ads top tips and best practices. Read More
Marketing Metrics: Amazon Prime. Half of U.S. Households Will Be Members This Year and Other Stats Learn more about Amazon Prime including that more than half of all U.S. households will be Prime members by the end of 2019. Read More
Marketing Metrics: Just 9% of Marketers Feel Their Organizations Truly Understand Attribution Marketing measurement challenges. New research shows that marketers are no closer to solving the measurement puzzle. Read More
Maybe There Simply Isn’t a Silver Bullet for Marketing Measurement Incrementality testing has started to become the new hot buzzword for marketing measurement. But as marketers hunt again for the single, “silver bullet” to solve their measurement challenges, maybe it is a blended approach that includes incrementality testing which would work best? Read More