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“Mobile surpassed desktop platforms in paid search for the first time with a 48% share of spending in Q2 2018, compared to 44% for desktop and 8% for tablets, according to a study by digital ad platform Kenshoo provided to Mobile Marketer. The adoption of inexpensive mobile shopping ads pushed down cost-per-click (CPC) rates for paid search advertisers by 12% from a year earlier.”

Check out the full article on Mobile Marketer here