by Shelley Kramer, B2C

“Let’s take a look now at what your competition might be doing to access this rapidly growing potential customer base. According to the 2013 Global Online Retail Seasonal Shopping Report by Kenshoo, as reported in Search Engine Watch, the last shopping season saw a 34% year-on-year increase in paid search spend by marketers, which resulted in a 12.8 % increase in their CTR and a reported 19% increase in revenues.”

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