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Mobile Marketplace App reduces cost per install while streamlining campaign management in a single platform

Japan (April 7th, 2016) – Kenshoo (Japanese subsidiary: Kenshoo Japan K.K. Shibuya-ku, Tokyo) today announced that Mercari, Inc. (Head office: Minato-ku, Tokyo) has adopted Kenshoo Search, an automated management solution for search engine marketing (SEM). Kenshoo is an agile technology solution that helps brands and agencies manage, automate and optimize digital marketing campaigns across multiple publishers including Yahoo! Japan, Google, Bing and Yahoo Inc. all in one place.

Mercari was looking for a platform that had cross-channel and multi-device capabilities to measure performance and optimize for conversions across channels, publishers and devices. With its sophisticated user interface, Kenshoo has enabled Mercari to manage its paid search campaigns across multiple publishers in one platform. Mercari also uses Kenshoo’s scheduled reports to automatically pull key performance data, which allows the team to operate and manage campaigns in less time.

“After implementing Kenshoo, our campaign operations have been successfully automated, time to market reduced, and the return on our marketing investment (ROI) improved,” says Mr. Ken Esaka, Head of Marketing from Mercari, Inc. “We are also happy with Kenshoo’s support services including initial configuration and account setup, integration of third-party mobile tracking tools, training and day-to-day operational assistance. Since launching with Kenshoo, our mobile app installs grew by 51% and CPI (Cost Per Install) fell by 30% across campaigns managed via Kenshoo Search.”

“We are truly delighted that Mercari Inc. chose Kenshoo and that they’ve already seen how Kenshoo Search can help the team to better manage their marketing efforts in less time for improved performance,” said Yukihiko Imamura, Managing Director of Asia Pacific Japan from Kenshoo. “We would like to continue to help Mercari take full advantage of the platform’s cross-channel capabilities and grow its business into the future.”

About Kenshoo

Kenshoo is the global leader in agile marketing. Brands and agencies across the globe use the Kenshoo Infinity Suite to direct nearly $350 billion in annualized client sales revenue through social, search, mobile and display advertising. Kenshoo provides leading native API solutions for ads across Facebook, FBX, Instagram, Twitter, Google, Yahoo, Yahoo Gemini, Yahoo Japan, Bing, and Baidu. Kenshoo powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include CareerBuilder, Expedia, Facebook, Havas Media, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos.Kenshoo has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit for more information.