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by Steve Smith, Mobile Marketing Daily, Media Post

“One of the reasons that a fifth of spend is going to mobile is premium pricing. Kenshoo also founds that mobile ads are selling at a 70% price premium over desktop ads. ‘There are a number of factors related to the premium for mobile ads over desktop,’ Todd Herrold, Senior Director, Product Marketing, Kenshoo tells Mobile Marketing Daily. Ad supply on the mobile platform is naturally restricted by screen real estate as well as the social network’s own policy about inserting ads here. ‘Facebook has been very cautious about the balance between organic and paid content in this environment,’ he says.”

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