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by Laurie Sullivan, MediaPost

“Kenshoo’s clients spent 24% more, but report regional CPC inflation and positive growth for the Yahoo Bing network. The analysis, based on more than $3 billion in annual global paid-search budgets, identified consistent CPC rates in the U.K., which are currently at $0.45 USD, could match the U.S. CPC rate of $0.48 by Q4 2012.”

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