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By Laurie Sullivan, MediaPost

“Kenshoo and Shoutlet have inked a partnership that integrates paid, owned and earned media. The offering through Kenshoo Social allows marketers to optimize social media campaigns. It also supports cross-channel marketing communications and content marketing.

The partnership will give marketers visibility into the impact of owned media assets as well as paid social advertising. It will help brands to better understand how paid and owned social media activity contributes to the purchase process.”

Read the full article on MediaPost.