by Ari Rosenstein, Kenshoo Director of Marketing Research

“Google Product Search (formerly known as Froogle) recently received a new name, Google Shopping; a change that Google says will better connect merchants with the right customers, but it means merchants will have to pay to be listed.

Google Shopping will now be populated by Product Listing Ads (PLAs), which were previously an ad type found exclusively in Google AdWords and displayed in search engine results alongside organic listings and Google Product Search results.”

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