“Kenshoo, the San Francisco-based digital marketing software provider, has launched new Product Listing Ads (PLA) functionality as part of Kenshoo Enterprise 4.8 and Kenshoo Local 2.8, which it claims will help marketers manage Google Shopping placements more effectively and efficiently.

Kenshoo’s PLA enhancements include comprehensive management, tracking and reporting for Google Shopping as well as a custom PLA bid policy that it claims has increased return on investment (ROI) more than 50% for some advertisers during a beta period.”

Read the full article on MarketingVox.com