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by Stewart Rogers, VentureBeat

“Membership-based discount shopping club Beyond the Rack partnered with Kenshoo to drive new members via Facebook ads. The goal was to achieve the best possible cost-per-acquisition (CPA) while improving return on ad spend (ROAS). By increasing the scale of targeted ads, the company was able to achieve nearly 3x ROAS.”

Read the full article on VentureBeat.com