by Brielle Jaekel, Mobile Marketer

“’Conversations on timely events, such as seasonality or holidays, are worth chiming in on, so long as they are relevant to the brand,’ said Kelly Wrather, senior manager, content, for Kenshoo. ‘For example, if a fashion retailer launches a new fall fashion line, then using social ads to promote it on the first day of fall makes sense.'”

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