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by Brad Carson

One of my favorite sessions from Monday’s jam-packed agenda was “Facebook Next: Leveraging the Platform for Local,” which explored Facebook’s emergence as a leader in social local media as well as targeted advertising and marketplaces. The 45-minute panel discussed the strategies that local businesses, agencies and publishers should pursue to succeed in driving customers in the world’s largest social network.

Facebook experts Craig Donato, CEO, Oodle; Sivan Metzger, GM, Kenshoo Local and Social, Kenshoo; and Niel Robertson, CEO, Trada led a spirited conversation.

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