New initiative helps marketers build a strong foundation of social media knowledge and develop robust campaigns using Kenshoo Social

San Francisco (June 19, 2012) – Kenshoo, a global leader in digital marketing software, today launched the Kenshoo Socialites program, an advanced training and certification initiative that helps Kenshoo Social™ clients learn how to more effectively build and optimize social marketing campaigns.

“At Kenshoo, we keep tabs on the rapidly changing pulse of the social channel with a dedicated engineering team focused on the latest innovations and discovering the best ways for brands to apply them,” said Sivan Metzger, general manager, Kenshoo Social. “The Kenshoo Socialites program provides our clients with an extensive tool set and proven approach to ramping up social media, equipping them with the skills to ensure success and illuminate the full value of the social channel.”

The Kenshoo Socialites program, available only to Kenshoo Social clients, encompasses three tiers of educational resources to foster social marketing success, including:
  • Product – a series of videos that shows, step-by-step, how to use Kenshoo Social to create and manage targeted social media ad campaigns
  • Fundamentals – a series of written “playbooks” to help build a strong foundation of social media knowledge and develop strong campaigns that deliver tangible business results
  • Advanced – additional playbooks that reveal advanced strategies in social media to help digital marketers manage and run global campaigns, lead major initiatives and coalesce in-house teams around creating winning campaigns

Once individuals consume the training materials, they can test their understanding of each level through an exam to gain Kenshoo Socialites certification.
“When it comes to social training, we see plenty of focus on owned media plays like community management and apps, but we also see a somewhat fragmented approach to the social advertising space,” says Sam Bloom, general manager, Interactive, Camelot Communications, Ltd. “The Kenshoo Socialites Program fills this gap with a more comprehensive training framework.”

About Kenshoo Social
The mission of Kenshoo Social is to illuminate the value of social media for brands through dynamic technology. Kenshoo Social delivers a global social marketing platform for advertisers and agencies to achieve tangible business results as effectively and efficiently as possible. Through Kenshoo Social, marketers can create and optimize scalable social advertising campaigns while leveraging sophisticated tracking capabilities across owned, paid, and earned social media initiatives.

About Kenshoo
Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries, Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia Capital and Arts Alliance. Please visit for more information.

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