San Francisco, CA, December 10, 2009 – Kenshoo Inc., a leading provider of online marketing solutions, announced today the securing of an undisclosed round of funding, dedicated completely to expanding Kenshoo’s core business into the local search market by launching KENSHOO Local™, a brand new solution and a new business unit within Kenshoo. KENSHOO Local automates and optimizes client on-boarding and ongoing campaign management, streamlining the management of large volumes of local SEM campaigns. Kenshoo will be launching and demonstrating KENSHOO Local at the BIA-Kelsey Interactive Local Media Conference, ILM’09, on December 9-11 in Los Angeles.
Designed from the ground up for organizations managing large volumes of Local or SMB/SME campaigns, such as online directories, agencies, publishers and small business service providers, KENSHOO Local is the first to introduce industry-proven enterprise search capabilities and technology into the local market. In addition to facilitating the bridging of the gap between small businesses, agency efficiencies of scale and on-line marketing, and unlike other solutions in the market, KENSHOO Local provides advanced campaign conversion optimization capabilities based upon both clicks and calls, in tandem with hyper-local targeting down to cities, neighborhoods, postal codes etc. Based upon the industry-leading engine behind the enterprise search platform, KENSHOO Search, and Kenshoo’s holistic Quality Management™ methodology, KENSHOO Local ensures a tight relationship between elements of search campaigns including keywords, ad groups, and landing pages, which is key for converting clicks to actual conversions.
“The new ‘local’ solution introduced today, is a natural addition to our growing enterprise search business, and is based on collective feedback from dozens of customers”, said Sivan Metzger, General Manager, KENSHOO Local. ”We are proud to be the first enterprise search technology company that takes on the local market by making the advantages of a robust enterprise solution available to SMB’s, via Agencies or online marketing services providers. Additionally, and of utmost significance, CMO’s and agencies can now manage holistic marketing strategies that span their national or global brand strategy in tight correlation with their online marketing execution plan, all the way to the single dealer, franchise or brick and mortal store, by leveraging the tight integration between Kenshoo’s enterprise and local solutions.”