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Leading marketing technology and award-winning symphony orchestra join forces to create the most powerful performance yet

San Francisco (April 1, 2018) – Kenshoo (www.kenshoo.com), a global leader in marketing technology, today announced a new collaboration with the San Francisco Philharmonic Orchestra. The new partnership is set to disrupt the way consumers experience advertising through tapping into a new mindset activated by transformative music, compelling consumers to engage. Initial results show conversion rate increases of over 150%. 

Kenshoo is uniquely positioned for the collaboration through its ability to orchestrate advertising across the world’s leading social, search and e-commerce destinationstuning individual campaigns across channels to meet a single overarching business goal. Now, in partnership with the San Francisco Philharmonic, advertisers can compose campaigns that include captivating music that compels consumers to engage and buy.

Steven Hartman, Kenshoo VP Marketing comments “The new partnership represents the next phase of online advertising through creating a full sensory experience. When consumers are immersed in the right channels with the right creative and now, the right sound, they are at the highest levels of engagement and most willing to connect with a brand.”

The new musically charged advertising technique is only available through the Kenshoo platform. The next phase is to expand to orchestras globally – bringing the power of great music and great advertising to consumers worldwide.

To experience the transformative power of music in advertising, please contact us at happyaprilfools@kenshoo.com

About Kenshoo

Kenshoo is a technology company that equips marketers with self-service applications to build their brands and generate demand by executing digital advertising across the world’s leading mobile and desktop publishers. Kenshoo offers the only marketing solution that is integrated across Google, Facebook, Bing, Amazon Marketing Services, Pinterest, Snapchat, Instagram, Yahoo, Yandex, Yahoo Japan, and Baidu through each destination’s direct API. Kenshoo’s solutions are architected upon the principles of agile marketing which include audience targeting, optimization algorithms, automation controls, and actionable analytics to allow marketers to quickly and efficiently keep their marketing programs in-step with the ever-changing consumer journey. Kenshoo has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit Kenshoo.com for more information.