San Francisco, CA (April 1, 2010) – Kenshoo, a global leader in online marketing optimization technology, announced today a tool which will enable online marketers on Facebook® to optimize online marketing spend to acquire new high value customers. KENSHOO is now integrated with Facebook’s Ads API, which allows targeting of Facebook’s more than 400 million active users. KENSHOO gives savvy advertisers the ability to consolidate search and social marketing channels to understand the broader media mix and where to focus budgets. At the center of KENSHOO’s Facebook solution is a dynamic targeting system that provides advertisers control and depth in targeting and optimizing marketing spend around high-value customers.
The new Facebook integration expands the power of Kenshoo’s existing online SEM advertising optimization platform to offer increased marketing program visibility and control to both agencies and advertisers. Marketers can now take advantage of Kenshoo’s automated RealTime Campaigns technology, full multi-channel tracking and algorithmic bid optimization technology to further their online marketing dollar.
“Kenshoo has developed tools on the Facebook API that will help marketers better understand the value of their Facebook advertising campaigns,” said Grady Burnett, Facebook’s director of online sales and operations. “Kenshoo’s integration, which includes proprietary conversion path tracking and a unique desktop application, will also allow marketers to manage their ads on Facebook and to measure their value more easily.”
“It was clear from the beginning that we have an amazing opportunity in front of us. Facebook has experienced formidable growth and is advancing its leadership worldwide. Kenshoo is a superior technology to optimize marketing spend around the right people. We love being in a position to deliver a first-mover advantage and competitive edge to our customers.” said Yoav Izhar, CEO of Kenshoo. “The support and collaboration that we received from Facebook has been phenomenal and we are excited to drive more value to online advertisers”
KENSHOO Search has managed over 300 million ads in over 100 countries generating over $10 Billion in revenue for agencies and advertisers last year. KENSHOO provides the tools to manage and maximize pay-per-click campaigns and brand campaigns through intelligent automation. This integration brings the most sophisticated algorithms and methodologies in the industry to the one of the largest web properties on the planet.
Kenshoo is the provider of KENSHOO™ Search, the only 3rd generation end-to-end search marketing platform. KENSHOO Search’s RealTime Campaigns links a company’s search marketing program with their e-commerce or inventory to continually update campaigns to reflect up to date product information. KENSHOO Local, based on the KENSHOO Search platform, is the first enterprise search platform designed specifically for the ‘local’ market, providing significant value to agencies, resellers supporting SMBs or local franchises by saving valuable time and resources while maximizing advertizing effectiveness. Kenshoo’s automation and optimization technology is being used today by ad agencies and advertisers on five continents and in dozens of languages. Customers include Omnicom, Zappos, Expedia, Hitwise, TextBooks.com, iREP, LinkShare, and many more. Kenshoo is backed by venture capital firms Sequoia Capital and Arts Alliance. www.kenshoo.com.
Facebook ® is a registered trademark of Facebook Inc.