by Emily Alford, ClickZ

“For search Apple continues to innovate,” says Will Martin-Gill, chief strategy officer for Kenshoo. “They keep increasing the amount of creative that you associate with app search, like creative that’s show in search ads based on they keywords customers are using to find the app. For example, someone searching the word ‘marathon’ would have a picture focused on running. And with iOS 12, we’ll see browse and search continue to grow.”

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