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by Helen Leggatt, Biz Report

“Generally, social advertisers get what they pay for,” says Kenshoo. “They are more satisfied with the results they achieve from paid advertising than the results they achieve with less costly organic tactics like branded pages, groups or accounts alone.”

The report, based on an in-depth survey of 105 ‘large’ social advertisers (spend more than $100,000 per year on social media ads), found that consumer social networks were the most popular places for social advertising (87%), followed by micro-blogs (67%) and business-focused networks (51%).

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