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In today’s marketing world, it is all about “that moment of truth”…that moment when all the data comes together to provide an understanding of the audience they’re trying to reach so that you can deliver the most relevant message to that special group of people. Search marketing has become much more sophisticated with access to so much data from devices including geography, location, audience, demographic, time of day, pricing and so much more. To be a ‘best-in-class marketer’, audience targeting is a “must have” to deliver personalized and tailored messages to the people that are most likely to be interested in what you are offering.

Download this playbook for tips on how you can reach the right audiences with relevant messaging at scale.