Today, we’re featuring a guest post from Dan Croop of Elite SEM. Dan is a Senior Shopping & Feed Manager at the performance-driven digital marketing agency. Read below to see Dan’s summary of Kenshoo’s support for Bing Shopping campaigns. This post originally appeared on the Elite SEM blog on March 3, 2016.
Kenshoo recently announced its plans to integrate Bing Shopping into its platform. The program launched on Sunday, January 31, 2016, and is expected to dramatically streamline the ways in which companies bid on ads and manage their marketing and advertising programs.
Manage Group Bids More Efficiently
Since Kenshoo already works with Google to deliver a more streamlined ad bidding experience, the addition of Bing to the roster will make the advertiser’s job even easier. Being able to manage product group bids in one place rather than visiting multiple websites or logging into different platforms will enable you to compare your options and control advertising spend with more accuracy.
Additionally, you won’t have to worry about discrepancies between Google, Bing, and other platforms’ tracking systems. You’ll know that your data is representative of the activity your ads have generated among consumers.
Simplify Bulk Sheet Strategies
Bulk sheets make it easier to manage multiple campaigns, but they’re less effective when you’re creating advertising strategies across multiple platforms. Now that Kenshoo will integrate Bing Shopping into its ad management services, you’ll be able to create bulk sheets that automatically update your engines without any further intervention.
Bulk sheets are a handy way to track your campaign budget, experiment with new bidding strategies, and make other adjustments on the fly. They’re also useful for internal record-keeping purposes.
Eliminate Waste and Exercise Control Over Your Campaign
Kenshoo’s move to integrate Bing Shopping will also be streamlined with Kenshoo’s Bid to ROI policy. Under this policy, Kenshoo’s bidding algorithms will automatically update your bids based on performance.
The sophisticated bidding platform that Kenshoo operates is highly intuitive and easy to understand. You can migrate to this platform easily if you’re ready to take more control over your advertising campaign or if you’re unhappy with the current state of your marketing efforts.
Easily Migrate Your Campaign Structure
Importing your Bing Shopping campaigns to Kenshoo is a seamless process. The method in which you import Google Shopping campaigns into Kenshoo is the same for Bing Shopping campaigns. Don’t have Bing Shopping campaigns yet? Import your Google Shopping campaigns into Bing Shopping. Bing Shopping supports Google’s feed attributes, so even your Google Product Category will be ported over to the Bing system. This will align all of your advertising initiatives without any heavy lifting.
If you haven’t considered Bing Shopping for your ad campaign, you might want to give it a second look. According to Search Engine Land, Bing hit 20 percent market share for search engines in March 2015, which means more people are turning to Bing as an attractive alternative to Yahoo! and Google. Capitalizing on those consumers can help you increase your advertising ROI significantly.
If you’re interested in supercharging your advertising campaign, learn more about Elite SEM’s Shopping & Feed services.