by Marc Bona, Cleveland.com
This is the fourth annual year we have analyzed the types of commercials from the previous Super Bowl, offering us a chance to spot trends and see what advertising dollars are targeting.
Read the full article on Cleveland.com
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| Provider | Google LLC |
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| Provider | Owner of this website |
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| Provider | Owner of this website |
| Purpose | This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. It is not used in most sites but is set to enable interoperability with the older version of Google Analytics code. In older versions this was used in combination with the __utmb cookie to identify new sessions/visits for returning visitors. |
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| Provider | Owner of this website |
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| Cookie Name | handl_url, handl_ref |
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| Provider | Owner of this website |
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| Provider | .slideshare.net |
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| Provider | Visualwebsiteoptimizer |
| Purpose | Collects data on the user's visits to the website, such as the number of visits, average time spent on the website and w hat pages have been loaded with the purpose of generating reports for optimizing the website content |
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| Provider | New Relic |
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| Cookie Expiry | Session |
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| Provider | Owner of this website |
| Purpose | This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. |
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| Provider | Owner of this website |
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| Host(s) | .pardot.com, kenshoo.com, www2.kenshoo.com |
| Cookie Name | visitor_id# |
| Cookie Expiry | 9 years 11 months 4 weeks 1 day 24 seconds |
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| Host(s) | .youtube.com |
| Cookie Name | YSC |
| Cookie Expiry | Session |
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| Provider | Youtube |
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| Cookie Expiry | 1 year 11 months 3 weeks |
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| Host(s) | go.pardot.com, pi.pardot.com, www2.kenshoo.com |
| Cookie Name | pardot, dgCampaigns |
| Cookie Expiry | Session |
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| Provider | |
| Purpose | This cookie is being set by Linkedin for advertising purposes |
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| Cookie Name | lissc |
| Cookie Expiry | 1 year |
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| Cookie Expiry | 3 months |
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| Provider | Bing |
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| Cookie Name | _uetvid |
| Cookie Expiry | 2 weeks 2 days 6 hours |
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| Cookie Name | _uetsid |
| Cookie Expiry | 1 day |
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| Purpose | This cookie is used by Facebook for advertising purposes and conversion tracking. |
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| Cookie Name | _fbp |
| Cookie Expiry | 3 months 26 seconds |
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| Provider | Owner of this website |
| Purpose | This cookie is used to track visitor behaviour in order to provide better personalised advertising. |
| Host(s) | 4 weeks 2 days |
| Cookie Name | UserMatchHistory |
| Cookie Expiry | UserMatchHistory |
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| Provider | Owner of this website |
| Purpose | This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. |
| Host(s) | .tapad.com |
| Cookie Name | TapAd_TS |
| Cookie Expiry | 2 months 1 day |
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| Provider | Owner of this website |
| Purpose | This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. |
| Host(s) | .tapad.com |
| Cookie Name | TapAd_DID |
| Cookie Expiry | 2 months 1 day |
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| Name | |
| Provider | Owner of this website |
| Purpose | This cookie tracks user behavior on various websites in order to provide better advertising. |
| Host(s) | .tapad.com |
| Cookie Name | TapAd_3WAY_SYNCS |
| Cookie Expiry | 2 months 1 day |
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| Provider | adsrvr.org |
| Purpose | This cookie is used by our external trading platform. It contains a unique, randomly generated value that allows the platform to distinguish between browsers and devices. It is matched against information - such as segments and histories of advertisements displayed in the browser or device - provided by customers or other third parties and stored on the platform. |
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| Cookie Name | TDID |
| Cookie Expiry | 1 year |
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| Provider | adsrvr.org |
| Purpose | This cooke registers a unique ID for to recognise returning visitors. The ID is used for targeted advertising. |
| Host(s) | .adsrvr.org |
| Cookie Name | TDCPM |
| Cookie Expiry | 1 year |
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| Provider | |
| Purpose | Cookie from Double Click (Google) which helps to build a profile of your interests and show relevant ads for remarketing purposes. |
| Host(s) | .google.com |
| Cookie Name | NID |
| Cookie Expiry | 6 months 2 days |
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| Provider | Bing |
| Purpose | This cookie is widely used by Microsoft as a unique user ID. It can be set by embedded Microsoft scripts. It is widely believed to synchronize between many different Microsoft domains, allowing users to be tracked. |
| Host(s) | .bing.com |
| Cookie Name | MUID,MUIDB |
| Cookie Expiry | 1 year 3 weeks 4 days 1 second |
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| Provider | Double Click (Google) |
| Purpose | Cookie from Double Click (Google) which helps us to analyze and optimize our advertising campaigns. |
| Host(s) | doubleclick.net |
| Cookie Name | IDE |
| Cookie Expiry | 1 year 3 weeks 4 days |
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| Provider | Facebook Ireland Limited |
| Purpose | Cookie by Facebook used for website analytics, ad targeting, and ad measurement. |
| Privacy Policy | https://www.facebook.com/policies/cookies |
| Cookie Name | _fbp,act,c_user,datr,fr,tr,m_pixel_ration,pl,presence,sb,spin,wd,xs |
| Cookie Expiry | Session / 1 Year |
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| Provider | Terminus |
| Host(s) | kenshoo.com |
| Cookie Name | s-9da4 |
| Cookie Expiry | 15 minutes 25 seconds |
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| Provider | Terminus |
| Host(s) | kenshoo.com |
| Cookie Name | kenshoo_tapad_id_sync |
| Cookie Expiry | 1 day |
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| Provider | Terminus |
| Host(s) | kenshoo.com |
| Cookie Name | kenshoo_id_match |
| Cookie Expiry | 1 week |
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| Provider | Terminus |
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| Cookie Name | kenshoo_id |
| Cookie Expiry | 1 year |
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| Cookie Expiry | 1 year 25 seconds |
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| Provider | google.com |
| Cookie Name | pagead/1p-user-list |
| Cookie Expiry | Session |
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| Provider | google.com |
| Purpose | Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. |
| Host(s) | google.com |
| Cookie Name | ads/ga-audiences |
| Cookie Expiry | Session |
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| Provider | Owner of this website |
| Host(s) | .pardot.com, kenshoo.com, www2.kenshoo.com |
| Cookie Name | visitor_id#-hash |
| Cookie Expiry | 10 years |
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| Cookie Name | _uetsid_exp |
| Cookie Expiry | Persistent |
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| Provider | Owner of this website |
| Host(s) | kenshoo.com |
| Cookie Name | _uetvid_exp |
| Cookie Expiry | Persistent |
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| Name | |
| Provider | Owner of this website |
| Purpose | Enables the website to make variations of their landing-page. This is used to minimize bounce-rates, which means that fewer users leave the page immediately. |
| Host(s) | kenshoo.com |
| Cookie Name | ub-emb-id |
| Cookie Expiry | Persistent |
| Accept | |
|---|---|
| Name | |
| Provider | adsrvr.org Pixel |
| Purpose | Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. |
| Host(s) | adsrvr.org |
| Cookie Name | track/cmf/generic |
| Cookie Expiry | Session |
| Accept | |
|---|---|
| Name | |
| Provider | |
| Purpose | This domain is owned by Twitter. The main business activity is: Social Networking Services. Where twitter acts as a third party host, it collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting. |
| Host(s) | twitter.com |
| Cookie Name | personalization_id |
| Cookie Expiry | 730 days |
Content from video platforms and social media platforms is blocked by default. If External Media cookies are accepted, access to those contents no longer requires manual consent.
| Accept | |
|---|---|
| Name | |
| Provider | |
| Purpose | Used to unblock Facebook content. |
| Privacy Policy | https://www.facebook.com/privacy/explanation |
| Host(s) | .facebook.com |
| Accept | |
|---|---|
| Name | |
| Provider | |
| Purpose | Used to unblock Google Maps content. |
| Privacy Policy | https://policies.google.com/privacy?hl=en&gl=en |
| Host(s) | .google.com |
| Cookie Name | NID |
| Cookie Expiry | 6 Month |
| Accept | |
|---|---|
| Name | |
| Provider | YouTube |
| Purpose | Used to unblock YouTube content. |
| Privacy Policy | https://policies.google.com/privacy?hl=en&gl=en |
| Host(s) | google.com |
| Cookie Name | NID, CONSENT |
| Cookie Expiry | 6 Month |
