by Alexa Elejalde-Ruiz, Chicago Tribune
Super Bowl LV, coming after a sobering and harrowing year, has presented a conundrum for the big game’s advertisers.
Is it wise to shell out major cash — about $5.6 million for a 30-second spot — if sales have been suffering? What’s the right tone to strike when the pandemic has brought so much grief? And what’s the right message to send when half the country can’t stand the other half?
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