/ January 09, 2020 Walmart Teams with Kenshoo to Expand Sponsored Search Offering to Brands and Suppliers Kenshoo’s GM of Ecommerce discusses how being an API Partner in Walmart’s new digital ad ecosystem improves the sponsored ad experience on Walmart.com. Read More →
/ January 03, 2020 Walmart Launches Self-Serve Ad Platform Walmart claims its programmatic advertising platform and ads API are ready for primetime. It also launched an API to make that inventory available through Teikametrics, Flywheel Digital, Kenshoo and Pacvue, who were all API test partners. Read More →
/ December 06, 2019 On Black Friday, 93M Consumers Shopped Online Black Friday topped Cyber Monday as the busiest shopping day online for the first time, with 93.2 million consumers shopping online compared with 83.3 million, respectively, according to the National Retail Federation. Read More →
/ November 09, 2019 Ads Becoming Essential for Sellers on EBay, Etsy, Amazon These days, it may not be enough to list an item on eBay, Etsy or Amazon and expect it to be seen by shoppers. Read More →
/ October 30, 2019 Facebook Advertising Strength Set to Boost Earnings: What to Watch The third-quarter results aren’t expected to quite have the drama of Facebook Chief Executive Mark Zuckerberg’s congressional testimony but here is what to look out for. Read More →
/ October 25, 2019 Mobile Ads Accounted for 88 Per Cent of Social Spending in Q3 2019 Mobile ads accounted for 88 per cent of social spending and 54 per cent of search spending in Q3 2019, according to the Q3 2019 Quarterly Trends Report from marketing technology firm Kenshoo, released today. Read More →
/ October 24, 2019 E-commerce Ad Spend on Search and Social Product Ads Keeps Growing E-commerce advertisers spent 39% of their search budgets on Shopping campaigns and 37% of their social budgets on product ads in the third quarter of the year, according to new Kenshoo data. Read More →
/ October 13, 2019 Online Advertising Lessons from Last Year's Holiday Season Thanksgiving keeps growing as a shopping day, driven by increased mobile purchasing. CPCs go up during the holiday season, but not evenly across categories. And dynamic products on Facebook and Instagram have become a critical component of holiday advertising. Read More →
/ September 13, 2019 Amazon Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts Forrester anticipates ad dollars will start moving to Amazon in a more significant way next year. Read more. Read More →
/ August 26, 2019 The Rise of Instagram Stories Ads in Q2 2019 Spend on Instagram Stories ads has seen the biggest growth in social advertising budgets, doubling since last year, according to Kenshoo’s latest report. Read More →