McDonald's Long-awaited Launch in the Chicken Sandwich Wars Comes This Week
With three new menu items debuting Wednesday, the world’s largest fast-food chain takes direct aim its fast-growing rivals. Here’s what to watch for.
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Competition Heats Up As Fast Food Chains Rollout New Crispy Chicken Sandwiches
It was never just a phase. The fried chicken sandwich craze is as popular in 2021 as it was when the trend first hatched.
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12 E-Commerce Companies That Are Hot Acquisition Targets 2021
Experts name 12 companies that are likely acquisition targets as online shopping takes off.
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2021 Super Bowl Ads Are Funny, Festive and Full of Celebs. But Where Are the Face Masks?
The many and varied reasons marketers left their N95s in the drawer.
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Super Bowl Advertising in 2021: Upcoming Trends, Types of Ads to Expect
This is the fourth annual year we have analyzed the types of commercials from the previous Super Bowl, offering us a chance to spot trends and see what advertising dollars are targeting.
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Robinhood to Launch Super Bowl “We’re All Investors” Ad
While several big brands decided to forego Super Bowl ads this year, opting instead to use their dollars to help COVID-19 vaccine education efforts, Robinhood, which has been omnipresent lately and is becoming more embattled by the day, said it will release its first Super Bowl ad this Sunday.
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It's Almost Game Day: How Marketers Can Make Sure Their Ads Will Score Big
The Super Bowl — the advertising industry’s annual talent show, where ad spots are selling for an average $5.5 million for thirty seconds — is going to look a lot different this year.
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Funny, Heartwarming or Serious: Will Super Bowl Ads Be Super Boring This Year As Brands Skirt Controversy?
Super Bowl LV, coming after a sobering and harrowing year, has presented a conundrum for the big game’s advertisers. Learn what Kenshoo has to say on the topic.
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Budweiser: ‘The Super Bowl is Not the Holy Grail,’ Foregoes Ad Spot During Game for the First Time Ever
Major brands are learning how to navigate their advertising efforts during the pandemic, either because they don’t want to risk sounding tone deaf or inappropriate, or because they suffered financially from the pandemic.
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Why Do You See Ads for Stuff You’ve Already Bought?
Online ads for existing purchases have remained one of the internet’s greatest mysteries. After all, in an always-online age where ad companies know more about what you like than your closest friend, why would an advertiser spend money to try to sell you the same product again?
