/ June 17, 2020 Kenshoo, Profitero Data, Ecommerce Partnership Looks Promising For Brands The partnership between Kenshoo and Profitero, designed to combine ecommerce performance analytics with enterprise marketing technology, will power online advertising as the world adjusts to the effects of COVID-19 and ecommerce becomes a staple for consumers. Read More
/ June 10, 2020 Martech Spotlight: How Kenshoo Does Digital Commerce Ad Management At a time when digital commerce is more important than ever, Martech Today are profiling vendors that help retailers scale their ads on e-commerce marketplaces. Read More
/ June 05, 2020 Non-Intuitive Marketing Strategies To Grow Your B2B Company with Margo Kahnrose of Kenshoo When more types of people can finally believe in their own ability to get to the top, the pool will begin to naturally widen. Read More
/ June 01, 2020 How to Use a Test-and-Learn Approach to Come Out Ahead of a Crisis Under normal circumstances, most marketers would agree that taking a test-and-learn approach to build actionable insights for improving advertising effectiveness is a smart move. But now, testing and learning through marketing experiments might initially seem like a luxury. Read More
/ May 22, 2020 The Short- and Medium-Term Impact of COVID-19 on Digital Marketing By now, we know the overall impact of COVID-19 in the first quarter of 2020 on some of the larger players in the digital advertising ecosystem was not as bad as initially feared. However, it may be instructive to dig a little bit deeper to understand just what happened and what it means for Q2 and beyond. Read More
/ May 20, 2020 As Secondary Brands Surge, CPG Leaders Need a Digital Playbook Until recently, generics stood for one thing only: price. As a result, a knockoff in any category may have done the job well enough, but there was a reluctance around them. They were a last resort. Fast-forward to today, and alternatives to name brand goods have been steadily on the rise in all ways: proliferation, quality, adoption, even cool-factor. Read More
/ May 15, 2020 How Manufacturers Are Turning E-commerce into a Performance Marketing Channel Even before the coronavirus crisis, marketers were connecting with and serving customers directly via e-commerce. Marketing teams began expanding beyond brand advertising to include performance advertising, for example, but the shift for many has gone well beyond marketing. Read More
/ May 14, 2020 Meet 18 Firms Solving Companies' Giant Problems Selling and Advertising on Amazon Business Insider has identified Kenshoo as one of 18 companies that are cornering the Amazon market, based on their reputations and clients and what problems they’re trying to solve. Read More
/ May 11, 2020 Brands Take Advantage Of ‘Black Friday Ad Pricing’ On Social Social media use is up, but advertiser demand is down – and that dynamic means brands that are spending right now can get a lot of quality reach for low prices. Read More
/ May 11, 2020 Toy and Hobby Advertisers Are a Pandemic Bright Spot It’s an unusual time, to say the least. But Americans are reacting to the coronavirus pandemic and resulting stay-at-home orders partially by retreating to a number of familiar activities, including hanging out with other household members and spending time on hobbies. The need to stay occupied and entertained at home has led to a boom in sectors like video gaming—but also lower-tech crafts, toys and games. Read More