/ June 05, 2019 Why Facebook Provides Scale, but Instagram and Pinterest Offer Relevance for Social Commerce The majority of social commerce in the US takes place on Pinterest, Instagram and Facebook, though Snapchat is also part of the mix. Read More →
/ June 04, 2019 Embracing Amazon Advertising: Four Important Steps At Amazon, an army of algorithms runs the advertising show. Unlike other digital marketing channels, success on Amazon requires generating profits for Amazon and pleasing shoppers. Advertisers that fall short could find it takes a long time for them to regain visibility in Amazon ads. Read More →
/ June 03, 2019 TechBytes with Nir Feldman, SVP Engineering, Kenshoo TechBytes with Nir Feldman, SVP Engineering at Kenshoo focuses on the Product roadmap and current trends in the Marketing Technology landscape. Read More →
/ May 30, 2019 Advertisers Must Rethink KPIs on Amazon To win on Amazon, you have to put yourself in Amazon’s shoes and focus intently on the customer experience. Read More →
/ May 02, 2019 Kenshoo + Fospha Breakfast: On Amazon, Customer Data, and Ecommerce Senior marketers from a broad range of industries gathered together at London’s The Gherkin to explore these issues and what marketers can do to strategize for them in 2019. Read More →
/ April 24, 2019 App-marketer Spending on Apple Search Ads Grew by 90% in Less Than a Year The data comes from Kenshoo’s Q1 2019 Quarterly Trends Report, capturing trends from more than $6 billion in ad spend. Read More →
/ April 11, 2019 A Brave New Retail World: New Options for Brands to Drive Traffic to Amazon Kenshoo’s SVP of Marketing, Margo Kahnrose, considers the brave new world for e-commerce advertisers. Read More →
/ April 02, 2019 Kenshoo New GM Of Search Has Deep Agency Roots As Kate DuBois steps in to lead Kenshoo’s search business unit to set the vision and priorities, Search Marketing Daily caught up with her to find out a little more about her and her transition from agency to vendor. Read More →
/ March 25, 2019 How to Use Instagram to Dramatically Improve Your Business An interview with Kenshoo’s Senior Product Manager, Christian Tabing-Dalit, on how to leverage Instagram to dramatically improve your business. Read More →
/ March 07, 2019 The Future of Search Engine Marketing is Full Funnel Paid search might be one of the greatest bottom funnel advertising tactics in the history of marketing. After all, every bit of advertising drives interest and awareness with the potential to lead to a query on a search engine that paid search can then convert. Read More →