Weekly Jobless Claims Continue Downward Trend at 547,000, Lowest in Over a Year
The weekly number of unemployment claims continued its encouraging decrease last week, reflecting the reopening of the economy and exceeding analysts’ expectations.
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US Retail Sales Skyrocket to 9.8% in March, Thanks to Stimulus Checks, Vaccines
U.S. retail sales surged a whopping 9.8% in March, reflecting the economic recovery boosted by stimulus checks, an acceleration of vaccinations and an easing of restrictions.
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Merchants Use Stores to Tap into Same-day Delivery
Because of the coronavirus pandemic, retail chain Walgreens Boots Alliance Inc. went from piloting same-day delivery with on-demand shipping platform Postmates to a nationwide rollout of the program while also adding same-day shipping with platforms DoorDash and Instacart, all within a few months.
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The New Social Connection: How Brands Can Truly Demonstrate Authenticity
The role of brand marketing has remained consistent for decades: to increase awareness and appeal for a product, and encourage consumer adoption and purchases. But today, the consumer has significantly different preferences and behaviors.
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Facebook CPMs Are Back At Pre-Pandemic Levels – And They’re Still Growing
The cost of Facebook advertising is up overall by 30% compared with mid-March 2020, according to data from digital agency Aisle Rocket.
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What Does a Return to Restaurants Mean for Big-name Packaged Food Brands?
Brands that are grocery store staples, like General Mills, benefited from some habit changes during the pandemic: more people eating at home and buying food at the grocery store. Once we start going out to eat again, are there lessons packaged food companies can take away from the pandemic?
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Signal Analytics Now Offers Data Analysis of Over 1.8 Million Products for Apparel Businesses
For retail businesses that struggled to hit their revenue goals last year, the answer to their problems could lie in the data.
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Global Leader in Marketing Technology Kenshoo Announces Expansion in Retail Media
Kenshoo, a global leader in marketing technology, today announces a significant expansion of its retail media reach, providing access to seven new national retailers including Shipt, Macy’s, Ulta, Meijer, CVS, Staples, and FreshDirect with more to follow later this year.
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Online Shoppers Demand Same-day Delivery
More online shoppers are selecting same-day delivery at checkout, according to new survey data. Merchants can thank Amazon and the pandemic for shifting consumer expectations.
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COVID-19 Has Underscored the Need for Brands to Harness the World of Signals Around Them
For the last few decades, brands have heeded the call for big data and analytics and have spent countless hours and budgets working on their internal capabilities that would turn the dream of data culture into reality.
