Kenshoo in the News

From Amazon to Facebook, Digital Advertising is in a State of Shock: Ad Age Remotely

Chris Costello, Senior Director of Market Research at Kenshoo, breaks down the challenges facing marketers and advertisers during the time of corona virus.

Amazon Advertising Strategies 101

Here is a quick course on the best practices in advertising on Amazon—and on how to properly prompt Amazon shoppers to provide reviews after they buy.

Facebook is Experimenting with a New Iteration of Its Stories Discovery Page

Facebook’s latest version of the Stories discovery page looks to include larger panels to highlight certain stories, similar to how Instagram treats IGTV, trending Stories, and Shopping highlights within its Explore page.

Digital Marketing With Walmart Self-Serve Ad Platform Vs. Innovative Strategic Brand Partnerships

The Walmart Performance platform was officially released January 3, 2020 offering product ads through keyword related search. This is a monumental move on Walmart’s end and allows them to be competitive with Amazon. 

Kenshoo Tem Novo Managing Director Para a América Latina: Fabrício Cardoso

Fabrício Cardoso está assumindo o cargo de managing director para América Latina da Kenshoo. O executivo será responsável por supervisionar toda operação local.

Fabrício Cardoso is assuming the position of managing director for Latin America at Kenshoo. The executive will be responsible for overseeing all local operations.

Facebook Expected to Post Higher Revenue, Analysts Watch Instagram Growth

Social-networking giant’s earnings for 2019 are expected to be slightly lower because of privacy settlement with the Federal Trade Commission.

Walmart Teams with Kenshoo to Expand Sponsored Search Offering to Brands and Suppliers

Kenshoo’s GM of Ecommerce discusses how being an API Partner in Walmart’s new digital ad ecosystem improves the sponsored ad experience on Walmart.com.

Walmart Launches Self-Serve Ad Platform

Walmart claims its programmatic advertising platform and ads API are ready for primetime. It also launched an API to make that inventory available through Teikametrics, Flywheel Digital, Kenshoo and Pacvue, who were all API test partners.

On Black Friday, 93M Consumers Shopped Online

Black Friday topped Cyber Monday as the busiest shopping day online for the first time, with 93.2 million consumers shopping online compared with 83.3 million, respectively, according to the National Retail Federation.

Ads Becoming Essential for Sellers on EBay, Etsy, Amazon

These days, it may not be enough to list an item on eBay, Etsy or Amazon and expect it to be seen by shoppers.