Kenshoo and its Award-Winning Marketing Solutions in the News

/ June 17, 2020
Kenshoo, Profitero Data, Ecommerce Partnership Looks Promising For Brands

The partnership between Kenshoo and Profitero, designed to combine ecommerce performance analytics with enterprise marketing technology, will power online advertising as the world adjusts to the effects of COVID-19 and ecommerce becomes a staple for consumers.

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/ June 10, 2020
Martech Spotlight: How Kenshoo Does Digital Commerce Ad Management

At a time when digital commerce is more important than ever, Martech Today are profiling vendors that help retailers scale their ads on e-commerce marketplaces.

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/ June 05, 2020
Non-Intuitive Marketing Strategies To Grow Your B2B Company with Margo Kahnrose of Kenshoo

When more types of people can finally believe in their own ability to get to the top, the pool will begin to naturally widen.

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/ June 01, 2020
How to Use a Test-and-Learn Approach to Come Out Ahead of a Crisis

Under normal circumstances, most marketers would agree that taking a test-and-learn approach to build actionable insights for improving advertising effectiveness is a smart move. But now, testing and learning through marketing experiments might initially seem like a luxury.

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/ May 22, 2020
The Short- and Medium-Term Impact of COVID-19 on Digital Marketing

By now, we know the overall impact of COVID-19 in the first quarter of 2020 on some of the larger players in the digital advertising ecosystem was not as bad as initially feared. However, it may be instructive to dig a little bit deeper to understand just what happened and what it means for Q2 and beyond.

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/ May 20, 2020
As Secondary Brands Surge, CPG Leaders Need a Digital Playbook

Until recently, generics stood for one thing only: price. As a result, a knockoff in any category may have done the job well enough, but there was a reluctance around them. They were a last resort. Fast-forward to today, and alternatives to name brand goods have been steadily on the rise in all ways: proliferation, quality, adoption, even cool-factor.

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/ May 15, 2020
How Manufacturers Are Turning E-commerce into a Performance Marketing Channel

Even before the coronavirus crisis, marketers were connecting with and serving customers directly via e-commerce. Marketing teams began expanding beyond brand advertising to include performance advertising, for example, but the shift for many has gone well beyond marketing.

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/ May 14, 2020
Meet 18 Firms Solving Companies' Giant Problems Selling and Advertising on Amazon

Business Insider has identified Kenshoo as one of 18 companies that are cornering the Amazon market, based on their reputations and clients and what problems they’re trying to solve.

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/ May 11, 2020
Brands Take Advantage Of ‘Black Friday Ad Pricing’ On Social

Social media use is up, but advertiser demand is down – and that dynamic means brands that are spending right now can get a lot of quality reach for low prices.

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/ May 11, 2020
Toy and Hobby Advertisers Are a Pandemic Bright Spot

It’s an unusual time, to say the least. But Americans are reacting to the coronavirus pandemic and resulting stay-at-home orders partially by retreating to a number of familiar activities, including hanging out with other household members and spending time on hobbies. The need to stay occupied and entertained at home has led to a boom in sectors like video gaming—but also lower-tech crafts, toys and games.

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Kenshoo brand names, product names, logos and icons are trademarks of Kenshoo Ltd. Other brand names and logos may be trademarks of their respective owners.

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Kenshoo in the News