Kenshoo Co-Founder and CEO, Yoav Izhar-Prato, announces an expanded relationship with Google to address the needs of today’s sophisticated marketers, media buyers, and decision makers.
Since 2006, when I founded the company together with Nir Cohen and Alon Sheafer, Kenshoo has been pioneering innovation within the digital marketing ecosystem. We started with search, developing what quickly became and remained best-in-class algorithms to optimize advertising performance at scale for the world’s biggest brands using automation and machine learning. Over the course of the next decade-plus, we made more strategic bets: We were among the earliest to believe in social, to invest in the specialized needs of mobile apps, and most recently, to recognize the massive potential of ecommerce channel advertising. In so doing, with a persistent commitment to cutting through the considerable digital noise, Kenshoo has allowed our client base to efficiently promote their brands and engage their most valuable audiences across the most effective, significant media platforms at any point in time.
But it all started with search, which today still drives some of the best performance for marketers in the industry is experiencing reinvigoration even as new platforms, like Amazon, enter the fray and new technologies—voice, visual and intelligent assistance—emerge.
As we close a remarkable, milestone-rich year for Kenshoo, we’re grateful to announce an expanded relationship with Google to address the needs of today’s sophisticated marketers, media buyers and decision makers for transparency, intelligence, insights, and action. Through this new agreement, Kenshoo will invest in key AI-driven innovation in search: personalization, optimization, incrementality testing, ecommerce and cross-channel decision making.
I couldn’t be more excited or optimistic about the value we will bring to the brands shaping our world.
With a deep well of gratitude to our clients and all of our partners, I wish you my very best for a new year filled with possibility.
Yoav Izhar-Prato, CEO