San Francisco (April 1, 2016) – Kenshoo (wwww.kenshoo.com), the global leader in agile marketing, today announced it’s entering new airspace in advertising with Kenshoo Drones. The program, which has just experienced liftoff, is the latest in a long line of automation and in-non-vations from Kenshoo including Cloudvertizing, Ken Shoe, Algo-rhythm, K-Shoes, and Sponsored Babies.
Through Kenshoo Drones, marketers will be able to improve online targeting even more by receiving better insight into their audiences’ offline behaviors. Leveraging an infinite number of Kenshoo’s registered drones, brands can safely and easily launch these “real-world cookies” to help capture and record the offline activities of consumers. The recorded actions are then automatically transmitted into Kenshoo and immediately incorporated into paid search and social campaigns to influence bidding, targeting, and ad flighting.
“Forget search intent; offline action, actual location, and observed habits are the new prized data points for brands to really make connections with customers,” explained Shahar Erez, SVP of Product at Kenshoo.
Over the past year, drone technology has taken off within the consumer sector. With the introduction of Kenshoo Drones, expect commercial usage to really take flight and gain significant ground for advertising.
Kenshoo guarantees that the drones will be completely noninvasive, simply hovering and following the every move of consumers. The drones will even be able to detect the actual route a consumer takes to go to the store and buy something – talk about path to purchase insights.
“Drones are the apex of agility for marketers, providing ultimate flexibility and control in a fragmented world,” said Yoav Izhar-Prato, co-founder and CEO of Kenshoo. “With this offering, brands can now ensure they have the most holistic marketing programs with coverage across paid, earned, owned, and droned media.”
The long-term path of the Kenshoo Drones program is up in the air, but the sky’s the limit!
Kenshoo is the global leader in agile marketing and April Fools jokes. Brands, agencies and developers use the Kenshoo Infinity Suite to direct nearly $350 billion in annualized client sales revenue through social, search, mobile, and display advertising. Kenshoo provides leading native API solutions for ads across Facebook, FBX, Instagram, Twitter, Google, Yahoo, Yahoo Gemini, Yahoo Japan, Bing, and Baidu. Kenshoo powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include CareerBuilder, Expedia, Facebook, Havas Media, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.
Kenshoo brand and product names are trademarks of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.