Last week, the Kenshoo Europe team attended the 5th annual European Search Awards in Paris, France. The highly acclaimed awards ceremony celebrates the very best in SEO, PPC and Content Marketing. Over 400 digital marketing professionals attended from across Europe with hundreds of entries vying to win in one of the 31 categories.
We were very proud to be shortlisted in the innovative and regarded category of Best PPC Management Software Suite, and absolutely thrilled and honored to win the award.
We pride ourselves on our ability to equip marketers with advanced tools to manage search programs and elevate digital marketing as the most strategic capability within their organizations.
Kenshoo’s proprietary algorithms are constantly recalibrating to optimize a marketer’s investment while maintaining full visibility. Our best in class bid management allows advertisers to optimize towards KPI goals across devices and publishers with both keyword and advanced model-based bid policies.
Unlike other algorithmic bidding solutions, Kenshoo’s tools allow a myriad of bespoke inputs to drive results, from seasonality and product margins, to budget management and performance forecasting. Our research-driven methodology is carried out by a team of multidisciplinary scientists and engineers, representing more than half our staff.
It was an extremely enjoyable evening and we are humbled to be recognized as industry leaders. Congratulations to all the winners and thank you to our clients and partners who we are proud to support with best in class technology to drive business performance.
We look forward to building on this win for next year!
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