The creative juices have been flowing here at Kenshoo’s K2 summit as the theme of Infinite Innovation has taken hold with our esteemed digital marketing thought leaders and special guests in attendance.
The day kicked off with a captivating keynote from award-winning innovation and leadership strategist and author, Navi Radjou. In his presentation highlighting the concepts featured in his co-authored book Jugaad Innovation, Navi championed a frugal and flexible approach to innovation in today’s modern world.
This keynote set the stage for Kenshoo’s CEO, Yoav Izhar-Prato, to share an exciting new update that further exemplifies our culture of cutting-edge thinking. With the audience all ears, Yoav made the big reveal — a prototype of Kenshoo’s new mobile application, Kenshoo Anywhere.
The ultimate in flexibility, this new app provides Kenshoo clients with easy, on-the-go access to custom reporting dashboards and alerting mechanisms for online advertising campaigns.
Through Kenshoo Anywhere, marketers can quickly analyze campaign data, identify optimization opportunities, and collaborate with team members — at a glance, with a swipe, anytime, anywhere.
Kenshoo has been (and will continue to be) committed to fostering breakthrough ideas that have a meaningful impact our client, and Kenshoo Anywhere is no exception. The power of Kenshoo in the palm of your hand – now that’s what I call infinite innovation for exponential growth.
Kenshoo Anywhere is now available to select marketers in limited beta release and will be accessible for all Kenshoo clients through the Apple iPhone app store in Q2, 2014 – read the PR to learn more. Follow more mind-melding ideas and conversations bubbling up at K2with the hashtag #K2Innovation.