Saadi Muslu, Product Marketing Manager
San Francisco (January 25, 2018) – Kenshoo, an award-winning technology for marketers to scale advertising performance across the world’s leading social, search and e-commerce destinations, announced the winners of the sixth annual Kenshoo Infinity Awards at its K8 Summit yesterday. Also known as the Infinities, these awards showcase best-in-class performance marketing programs by global marketers leveraging Kenshoo’s native advertising platform.
The 2018 Infinity Award winners include:
Honorable mentions include:
Kenshoo’s highest honor, the Marketer of the Year, was awarded to Lyft, who massively scaled their search and social programs, nearly doubling their service coverage in a year.
“In the past two years, Lyft has expanded into 40 different states and 300 different cities. We now cover 94% of the United States and expanded globally into Canada. Being able to manage high campaign volumes and a hyper-regionalized campaign structure in both our search and social programs was critical to our success. Managing that type of complexity without a partner like Kenshoo would be impossible.” – Russ Brodmerkle, Senior Marketing Manager, Lyft
Performance highlights from other award-winning entries include:
Performance highlights worthy of honorable mention:
“Every year the Infinity Awards recognize the unique vision and ingenuity of our clients and agency partners to innovate and drive results for their businesses with Kenshoo’s solutions,” said Zvika Goldstein, SVP Client Success at Kenshoo. “We received an unprecedented number of entries this year from across the globe, making the selection of winners a very difficult task. Given the growth of our customer base and our product lines, we added two additional awards this year. While the Infinity Awards honor a select few of the many advanced marketers, we congratulate the innovation and results of all who participated.”
Kenshoo awarded the sixth annual Infinities during K8, its global client summit in Napa, California. More than 60 leading brands and agencies submitted their campaigns for award consideration. Visit Kenshoo.com/K8 for more information on the event.
Kenshoo is a technology company that equips marketers with self-service applications to build their brands and generate demand by executing digital advertising across the world’s leading mobile and desktop publishers. Kenshoo offers the only marketing solution that is integrated across Google, Facebook, Bing, Amazon Marketing Services, Pinterest, Snapchat, Instagram, Yahoo, Yandex, Yahoo Japan, and Baidu through each destination’s direct API. Kenshoo’s solutions are architected upon the principles of agile marketing which include audience targeting, optimization algorithms, automation controls, and actionable analytics to allow marketers to quickly and efficiently keep their marketing programs in-step with the ever-changing consumer journey. Kenshoo has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit Kenshoo.com for more information.
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