K8

Be Authentic

The Meritage Resort & Spa, Napa Valley

JANUARY 23 – 25, 2018

Waiting List

Being real in a digital world

Be part of one of the most unique and well-respected digital marketing events of the year. Kenshoo’s 6th annual global summit is a gathering of top industry leaders dedicated to learning and sharing best practices and new innovations in digital marketing.

The theme for K8 2018 is authenticity and how the world’s leading brands, agencies and media platforms are using data, technology and emotional intelligence to build real and genuine relationships with customers at scale.

Now more than ever, authentic marketing programs are crucial to engage with today’s empowered consumer. To be heard through all the noise, online advertising needs to stimulate real sensations, emotions and aspirations that resonate with the consumerbringing a product or service to life in a digital world.

Authenticity is more than marketing strategy. It’s a way of life.

Venue

We are proud to announce that K8 2018 will be held at the Meritage Resort and Spa in Napa Valley, CA. This year’s venue has a particularly meaningful appeal to us given the recent fires to the Napa region and local effort to recover from the devastation.

The Meritage Resort and Spa single-handedly contributed more than 2,000 discounted room nights to displaced families and first responders, served more than 5,000 complimentary meals, donated clean linens and toiletries to nearby charities and is continuing to actively serve the community. We couldn’t think of a better partner to host this coming year’s K8 and hope you can make it to share in the support as well as enjoy the spirit of community that K8 fosters.

K8 2017 Speakers

Yoav Izhar-Prato
Founder and CEO, Kenshoo
Elizabeth Gilbert
Best-selling author of Eat Pray Love and Big Magic
David Carson
Renowned Design and Creative Director
Levi Leipheimer
Professional Cyclist and Olympic Medalist
Shahar Erez
SVP and Chief Product Officer, Kenshoo
Chris Costello
Sr. Director of Marketing Research, Kenshoo
Matt Lydon
Vice President of Transformation, Microsoft Corporation
Christi Olson
Head of Evangelism, Bing at Microsoft
Michael Akkerman
Head of Marketing Partners, Pinterest
Courtney McKlveen
VP, US Field Sales, Oath
Guy Levit
Senior Director, Product Management, Oath
Daniel Robbins
Business Development Lead, Google
Francis Larkin
Head of Ads Product Marketing, Pinterest
Colleen Aubrey
Vice President of Performance Advertising, Amazon
Jameel Haralson
Product Growth Manager, Facebook
David Rifkin
Managing Director, Agencies, LiveRamp
Jason Bigler
Director, Product Management, Google Display Network

Agenda

Tuesday Jan 23
1.30pm
Kenshoo Cycling or Running Club
(Optional)
Kenshoo Running Club
(Optional)
2.00 pm
Registration
5.00 pm
Activities and Welcome Reception
@Castello di Amorosa
5.00pm - Transportation
6.15pm - Activities
7.30pm - Welcome Reception
Wednesday Jan 24
8.00 am
Breakfast
9.00 am
CEO Address
9.30 am
Product Keynote
11.00am
Infinity Awards
11.15am
Inspirational Speaker - Elizabeth Gilbert
12.00pm
Lunch
Innovation Area + Meet the Experts
1.00pm
Breakout Sessions: Syrah Room
1.00pm Bing: Bringing Your “A” Game: Amplifying Your Search with Audiences and AI
1.45pm Facebook: Innovation in Ad Formats - Facebook
2.20pm Oath: Impressions for a Billion
Breakout Sessions: Chianti Room
1.00pm Kenshoo: Full Funnel: The Future of Search
1.45pm Kenshoo: A Local Tasting: Location-Based Challenges and Strategies
2.20pm Build for Reach: Scaling Audiences with Premium Publishers
Breakout Sessions: Zinfandel
1.00pm iCrossing: Product Advertising and the Soul of E-Commerce
1.45pm Kenshoo: The Bid and Beyond: Getting over Optimization FOMO
2.20pm Ovative: Disrupting Marketing: Understanding Impact Through Incrementality
3.00pm
Innovation Area
4.00pm
Amazon: Customer Focus and the Opportunity of E-Commerce Advertising
4.30pm
Infinity Awards
4.40pm
Publisher PechaKucha
5.30pm
Day 1 close
5.30pm
Cocktail Reception sponsored by Bing
7.30pm
Dinner and Dancing
Thursday Jan 25
6.00am
Kenshoo Cycling
(Optional)
6.30am
Kenshoo Running Club
8.30am
Breakfast
9.15am
Microsoft Search Advertising: Moving Mountains With Empathy
9.45am
Google and Pinterest: Current Trends in Digital Marketing
Including break
10.30am
Roundtable Discussions: Syrah Room
10.30am Search Roundtable
11:30am E-commerce Roundtable
Roundtable Discussions: Chianti Room
10.30am Social Roundtable
11.30am Mobile App Install Roundtable
Zinfandel Room
10.30am Advertising and the Open Stack: Kenshoo’s Best of Breed Ecosystem
11.00am AppsFlyer | Appsflyer Audiences
11.20am LiveRamp I How to Make Your People-based Data Actionable
11.40am ProductsUp | The Future of Advertising is Feed-Based: Trends and Triumphs
12.00pm Olapic | Bring Your Content to Life
12.30pm
Creativity.authenticity.inspiration.where. to. find. them
David Carson, Renowned Designer and Creative Director
12.00pm
Closing Remarks
1.10pm
Lunch and Home
1.30pm
Shuttle from Meritage to SFO

2018 Infinity Awards

Join us in celebrating the impressive results our brands have achieved with the Infinity Awards, that will be announced throughout the event.

The 2017 Award Winners

See Past Winners

K8 Activities

GROUP ACTIVITIES AND WELCOME RECEPTION

Learn, experience and enjoy the true spirit of the wine region including fun activities like grape stomping, blind tasting and oenology groups, followed by a welcome reception at Castello di Amorosa to honor and support local businesses affected by the Napa County wildfires.

KENSHOO CYCLING AND RUNNING CLUB

Join Kenshoo executives and industry peers on an energizing ride or run around Napa Valley with some of the most talented athletes in the industry. Laugh, sweat and reach your limits whilst making new connections and friends. The ride will be split into beginner, Intermediate and advanced groups and hosted on two days:
Ride:
– Tuesday 23rd Jan |  1.30 – 4.30pm | 3 hour ride
– Thursday 25th Jan | 6.00 – 8.00am | 2 hour ride
Run:
– Tuesday 23rd Jan |  2.00 – 3.30pm | 5K run
– Thursday 25th Jan | 6.30 – 8.00am | 5K run

Let us know if you’d like to participate when you register for K8.

Register now

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