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“Brands’ spend on Instagram ads increased 94% year-on-year (YoY), faster than spend on core Facebook ads (37% YoY) in the third quarter of 2018 according to new research.

The latest global quarterly social and search advertising data from Kenshoo indicates that Instagram and Video ads were the biggest drivers of YoY growth for Q3, while ads on smartphones made up 81% of all social ad spending suggests the research which is presented in a new infographic, Kenshoo Digital Marketing Quarterly Trends Report: Q3 2018.”

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