“Global ad spend is positive for the fourth quarter in a row, versus the same time the previous year. The same is true for click volume, impressions and clickthrough rates. And EMEA — the Europe, Middle East and Africa region — has the highest cost-per-click rate in the world.
These stats and more come from Kenshoo, a digital marketing management company that analyzes $4 billion in paid spend that happens through its systems each quarter to spot trends. The highlights:”
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