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by Justin Lafferty, Inside Facebook

“Todd Herrold, senior director of product marketing for Kenshoo Social, commented on these findings:

‘The results of Kenshoo Social’s quarterly analysis demonstrate that Facebook is not just a brand awareness and engagement channel but is evolving into a powerful direct response channel, as well.  Advertisers are finding success using Facebook ads to drive toward their direct marketing goals, most importantly conversions and revenue. There are several factors influencing this evolution. Facebook has been steadily optimizing its ad units and launching new ad targeting products designed specifically for direct response, including Custom and Lookalike Audiences, Partner Categories and the Facebook Exchange (FBX).’

Kenshoo also put together an infographic showcasing the study’s results.”

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