According to eMarketer, 62% of worldwide social media professionals find it a challenge to design an overall social media strategy and 61% struggle with taking data gathered from social media and turning it into something actionable. These obstacles can be hard to overcome without a an expert partner to lead the way.
Kenshoo has a long track record of helping marketers overcome their digital marketing challenges to drive brand awareness, positive return on investment, and incremental online sales.
Most recently, Beyond the Rack (BTR) – a private shopping club for men and women – and its agency, Bright Forest Media, partnered with Kenshoo to streamline and optimize its Facebook advertising program.
The nature of Beyond the Rack’s flash sale events presented unique challenges and opportunities. As Richard Cohene, Director of Marketing and Business Development at Beyond the Rack, put it: the team need to “ensure our ad campaigns targeted the right audiences at the right times so customers could take advantage of our offers.”
Given this, the team’s key goals included:
- Understanding how “evergreen” ad creative strategies impact performance
- Improving Facebook campaign and optimization strategies to focus on how to best promote daily sales and effectively scale operations
- Driving new members via Facebook ads at the best CPA possible while improving return on ad spend (ROAS)
By leveraging the Kenshoo solution, the team was able to increase campaign efficiency, easily refresh its creative strategy, and streamline the QA and reporting processes.
As you can see, after partnering with Kenshoo and Bright Forest Media, BTR’s social marketing program saw staggering performance increases. ROAS nearly tripled, CPA remained below the target goal, and user experience improved which drove click-through rate (CTR) up.
To learn more about the Bright Forest Media and Beyond the Rack story, read the case study and accompanying press release in full. To better understand the Kenshoo solution and how we can help your organization overcome your digital marketing challenges, click here.