2017 Infinity Award Winner for Social Scale and Optimization
Social Scale and Optimization Award: Lowe’s and their digital marketing agency, Resolution Media, sought to utilize Facebook’s Dynamic Ads to connect their large product catalog to each unique online shopper with relevant and timely product ads. Resolution Media decided to leverage Kenshoo’s Portfolio Optimization (KPO), which uses sophisticated algorithms built on top of Facebook’s technology to automate bid and budget optimizations on an hourly basis. The ability to efficiently scale the campaigns allowed Resolution Media to spend more time strategizing, and better personalize the shopper journey. Read the full case study here.