2017 Infinity Award Winner for Marketing Scalability
Marketing Scalability Award: In 2016, EA’s social media advertising team was charged with expanding the presence of their many titles globally, across 22 new markets, while meeting their performance goals. This required them to scale segmented audiences, improve audience targeting, and bulk-edit campaigns efficiently. As a result, EA turned to Kenshoo to get their social programs up and running as soon as possible. Read the full case study here.