• Platform
    • Market Intelligence
      • Advanced Analytics
      • Category Insights
      • Integrations
    • Measurement and Testing
      • Incrementality Testing
      • Experiments
    • Activation and Optimization
      • Search Marketing
        • Kenshoo Search Overview
        • Features & Benefits
        • Search Case Studies
      • Social Media Marketing
        • Kenshoo Social Overview
        • Features & Benefits
        • Social Case Studies
      • Ecommerce Media
        • Kenshoo Ecomm Overview
        • Features & Benefits
        • Ecomm Case Studies
      • Consumer App Marketing
        • Kenshoo Apps Overview
        • Features & Benefits
        • Mobile App Case Studies
      • Multi-Location Marketing
        • Kenshoo Local Overview
        • Features & Benefits
        • Local Case Studies
  • Solutions
    • Industry Solutions
      • CPG
      • Retail
      • Agencies
      • Gaming
      • Finance
      • Multi-Location
      • Education
      • Consumer Apps
      • Travel
      • Automotive
    • Department Solutions
      • Performance Marketing
      • Data and Analytics
      • Consumer and Market Insights
      • Product Innovation
      • Brand Marketing
  • Resources
    • Blog
    • Capabilities
    • Case Studies
    • Research and Reports
    • Quarterly Trends Research
    • Expert Conversations
  • Services and Support
    • Services
      • Expert Campaign Services
      • Custom Development
    • Support
      • Client Onboarding
      • Education and Training
      • Developer Hub
  • Partners
    • Media and Retail Partners
    • Data Partners
    • System Integrations
    • Agencies
  • About Us
    • Our Story
    • Leadership
    • Careers
    • Locations
    • FAQ
    • Events
    • Press
    • News
Request a Demo
  • English
    • English, Australia
    • English, UK
    • English, Singapore
    • Portuguese (Brazil)
    • French
    • Spanish
    • German
    • Chinese (Simplified)
    • Japanese

Selecting the Right Split for an Incrementality Test

Yossi Synett, Vice President, Research @ Kenshoo

August  03, 2018

This is the third post in our series on incrementality testing. In our first post, Omri Cohen introduced some of the reasons why advertisers are using incrementality testing and gave a brief description of what an incrementality test looks like. In our second post, Tomer Shadi dove deeper into one key motivation for the incrementality testing approach—the failure of attribution to capture incremental value driven by paid media channels. In this post, we’re going to explore incrementality testing methodology—how it differs from more common A/B testing, different approaches for creating test and control groups, and why getting the right test set up is really important.

Let’s start with a refresh on what an incrementality test is from our first post:

“An incrementality test compares the revenue or relevant KPI generated between a test group and a control group. By exposing the test group to an advertising tactic versus the unexposed control group, marketers can easily isolate the affected variables, clearly, assess immediate business impact, and formulate next steps with confidence supported by data.”

From this description we can lay out the three stages of an incrementality test:

  1. Preparation – Split some part of my addressable market into A & B groups
  2. Intervention – Expose one of the groups to a new variable that may impact performance, allowing enough time for any difference to become apparent
  3. Measurement – Examine the performance of groups A and B pre- and post-intervention to understand the impact

In this post, we’ll focus on the first stage and get you ready to select the best type of split for an incrementality test.

A/B Test vs Incrementality Test: The Crucial Difference

So far, you might be thinking that this all sounds similar to traditional A/B testing, where you might test things like subject lines, images, or landing pages to see which variant performs best.  But the truth is, an incrementality test is very different. In incrementality testing we are trying to measure the impact of the test on business-level metrics such as revenue, new customers, or site visitors. In traditional A/B tests, it’s often about media optimization and we look for the impact on more specific campaign performance metrics such as CTR, attributed conversion rate, etc. As outlined in Tomer’s post, we cannot rely on attribution to understand business-level impact and as such the performance data we use to measure impact in an incrementality test must not rely on attribution.

Measuring impact on business metrics also means we have to be very thoughtful as to how we set up our split test. In an incrementality test, the split into groups A and B should be done in such a way that the intervention performed on one group will have little to no impact on the other group. Without this guarantee, the results of the test may totally miss or greatly exaggerate the impact of the intervention. In other words, you need a clean split with minimal crossover. Let’s examine three of the most common split types used in traditional A/B testing and see which, if any, are appropriate for an incrementality test:

  • Auction split
  • Audience split
  • Geo split

For each type of split we’ll evaluate it against the criteria mentioned above as well as more general criteria that are important for all kinds of A/B test splits:

  • Ability to measure impact without relying on attribution
  • Ability to intervene in one group without impacting the other
  • Good correlation between performance metrics in both groups
  • The randomness of the split

Auction Split

How it works: An auction-based split randomly assigns a user to group A or B in real time, i.e. when they are about to be exposed to an ad. This approach is used by Google in their Drafts & Experiments product (a recently released beta version provides an option to select a cookie-based audience split as well).

Pros: Theoretically this allows for a totally random split, which is ideal from a statistical point of view, and should lead to a good correlation between the groups.

Cons: An auction-based split has one potential flaw in that the random assignment occurs every auction, so the same user can be exposed to advertising from both groups A & B.

Right for incrementality testing?: NO! This flaw rules out such an approach for any kind of incrementality testing since the probability is high that intervention in one group will have an impact on the other. Furthermore, since there’s no clean separation of users between groups A and B, there’s really no value in looking at performance data without attribution, as there’s no way to associate unattributed conversions or revenue with either groups A or B.

Audience Split

How it works: An audience split assigns users to groups A and B randomly but reproducibly such that the same user will always be assigned to the same group. This is generally done using hashed cookies or other forms of the user identifier.

Pros: Like an auction-based split, this also creates a very random split of two well-correlated groups.

Cons: There are many limitations when it comes to incrementality testing. First, the split is only as good as your testing technology’s ability to identify unique users, which is trickier in today’s multi-screen, app-filled world. Cookie-based audience splits are likely to assign multiple devices/browsers from the same user to different groups, making true audience-based splits largely possible only for publishers who have a high percentage of cross-device logins (the approach used by Facebook in their lift testing). In order to measure impact without relying on attribution, you need to be able to assign transactions to either group A or B based on the user identifier, without the necessity of a preceding click or impression. Facebook is able to make this assignment for transactions recorded by their pixel but it is not transparent—they don’t expose the user level audience assignments to allow third-party technologies to evaluate performance based on data external to Facebook. A further weakness of audience-based splits is that they cannot be used for measuring offline impacts, such as in-store or call center, or offline ads such as TV and radio. This is because it’s very difficult to reliably connect online user identifiers to offline transactions.

Right for incrementality testing?: NO! Given the significant amount of drawbacks to this type of testing, we’d have to conclude no on this one, too.

Geo Split

How it works: A geo-based split assigns users to groups using the ability to geo-target both traditional and digital marketing campaigns. Geo splits generally work at the city or DMA level—cities or DMAs are randomly assigned to groups A and B.

Pros:  Geo splits significantly simplify measurement since one can easily look at both online and offline transactions by geo without having to perform attribution. Furthermore, since they don’t rely on user identifiers, they actually have the potential to reduce the chance of intervention on one group influencing the other. A further advantage is that a geo-based split is highly transparent, meaning you can easily evaluate the results of the test against multiple data sources — even those that weren’t considered in the planning of the test. As such, a geo split is the only approach that allows you to measure halo effects such as the impact of investment in one channel on the revenue attributed to another.

Cons: Geo splits are less random than audience or auction-based splits, but using a split methodology that actively tries to create balanced and well-correlated groups overcomes this problem.

Right for incrementality testing?: Yes…if done correctly! At Kenshoo, we’ve been using the geo-based approach for A/B testing and incrementality testing for more than four years (check out these case studies with Belk and Experian to see some of our work). We’ve applied machine learning approaches to create our own algorithm that creates geo splits with balanced and well-correlated groups. We have found the advantages of the geo-based approach to be significant in our ability to run successful tests that yield meaningful results and stand up to analytical scrutiny.

While this is certainly not an exhaustive list of splits, you won’t find another type that lends itself as well to an incrementality test as a geo split does.

Looking Ahead

Keep an eye out for our next post in this series, where we’ll focus on different methodologies for the measurement part of an incrementality test, as well as some other things to think about such as: handling conversion latency; approaches to testing multiple marketing tactics, strategies or publishers; and how to use the insights from incrementality testing to affect your business.

Interested in learning more about how Kenshoo can help you better test, execute, and orchestrate your digital marketing efforts? Contact us today to set up a discussion.

  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share via Email
  • Copy Link
    Copied!

Request a Demo of Kenshoo

Tags: incrementality, Measure, measurement, Optimize, xTLx
  • Previous Post
  • Next Post

Subscribe to Updates

[mc4wp_form id="40038"]
© 2021 Kenshoo, Ltd. All Rights Reserved.
Privacy Policy. Cookie Policy. Recruitment Privacy Policy.
  • Platform
    • Market Intelligence
    • Search
    • Social
    • Ecommerce
    • Apps
    • Local
    • Navigator
    • Experiments
  • Industries
    • CPG
    • Retail
    • Agency
    • Financial Services
    • Travel
    • Education
    • Multi-Location
    • Automotive
    • Gaming
    • Consumer Apps
  • Resources
    • Blog
    • Capabilities
    • Case Studies
    • Reports and Research
    • Quarterly Trends
    • Expert Conversations
  • Support and Services
    • Expert Services
    • Custom Development
    • Client Onboarding
    • Training & Education
  • Company
    • About
    • Partners
    • Events
    • Press
    • News
    • Careers
    • Locations
Privacy Preference

We use cookies on our website. Some of them are essential, while others help us to improve this website and your experience.

Save All

Save

Accept Only Essential Cookies

Manage Cookie Preferences

Cookie Details Privacy Policy

Privacy Preference

Here you will find an overview of all cookies used. You can give your consent to whole categories or display further information and select certain cookies.

Save All Save

Back Accept Only Essential Cookies

Essential cookies enable basic functions and are necessary for the proper function of the website.

Show Cookie Information Hide Cookie Information

Name
Provider Owner of this website
Purpose Saves the visitors preferences selected in the Cookie Box of Borlabs Cookie.
Cookie Name borlabs-cookie
Cookie Expiry 1 Year
Name
Provider Owner of this website
Purpose Stores the visitors' preferred language on the website.
Cookie Name language
Cookie Expiry Session
Name
Provider Owner of this website
Purpose Cookie is set on websites using Cloudflare to speed up their load times and for threat defense services. It is does not collect or share user identification information.
Cookie Name __cfduid
Cookie Expiry 4 weeks 2 days
Name
Provider Cloudflare
Purpose The __cf_bm cookie is a cookie necessary to support Cloudflare Bot Management, currently in private beta. As part of our bot management service, this cookie helps manage incoming traffic that matches criteria associated with bots.
Cookie Name __cf_bm
Name
Provider Owner of this website
Purpose WP Admin logged in cookie which is created dynamically.
Host(s) kenshoo.com/
Cookie Name wordpress_sec_
Name
Provider Owner of this website
Purpose Used on sites built with Wordpress. Tests whether or not the browser has cookies enabled
Cookie Name wordpress_test_cookie
Name
Provider Owner of this website
Host(s) auth0.kenshoo.comauth0.kenshoo.com
Cookie Name auth0, did_compat, _csrf, auth0_compat
Cookie Expiry 365

We use these cookies to enhance functionality and allow for personalisation, such as live chats, videos and the use of social media.

Show Cookie Information Hide Cookie Information

Accept
Name
Provider Owner of this website
Purpose There are many different types of cookies associated with this name, and a more detailed look at how it is used on a particular website is generally recommended. However, in most cases it will likely be used to store language preferences, potentially to serve up content in the stored language.
Host(s) .ads.linkedin.com, .linkedin.com, .slideshare.net
Cookie Name lang
Cookie Expiry Session
Accept
Name
Provider Owner of this website
Purpose Cookie set by AddThis. These plug-ins allow you to set bookmarks or share interesting content with other users. The plug-ins allow you to interact with social networks and other users so that we can improve our services and make them more interesting for you as a user.
Host(s) .addtoany.com
Cookie Name uvc
Cookie Expiry 1 day
Accept
Name
Provider Owner of this website
Purpose This cookie allows Youtube to check for bandwidth usage.
Host(s) .youtube.com
Cookie Name VISITOR_INFO1_LIVE
Cookie Expiry 5 months 4 weeks 1 day
Accept
Name
Provider LinkedIn
Purpose Cookie from LinkedIn used by share buttons and advertising tags.
Host(s) .slideshare.net
Cookie Name bcookie
Cookie Expiry 2 years 11 hours 37 minutes 32 seconds
Accept
Name
Provider LinkedIn
Purpose Cookie from LinkedIn used by share buttons and advertising tags.
Host(s) .linkedin.com
Cookie Name lidc, li_sugr
Cookie Expiry 3 months
Accept
Name
Provider LinkedIn
Purpose Cookie from LinkedIn used by share buttons and advertising tags.
Host(s) .www.linkedin.com
Cookie Name bscookie
Cookie Expiry 2 years 11 hours 37 minutes 32 seconds
Accept
Name
Provider Owner of this website
Purpose This cookie name is associated with software from Canadian company Unbounce. The service allows site owners to test the effectiveness of different versions of web pages, and ensure that visitors consistently see the expected version of a page.
Host(s) kenshoo.com
Cookie Name ubpv, ubrs, ubvs, ubvt, _sp_xxxxxxxxxx
Cookie Expiry 184 days
Accept
Name
Provider Owner of this website
Purpose This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie is generated when users are given a particular version of a page. This makes sure that users see the same variation that they earlier saw when they visited the page.
Host(s) kenshoo.com
Cookie Name _vis_opt_exp_n_combi
Cookie Expiry 2914416 days
Accept
Name
Provider simplybusiness.co.uk
Purpose simplybusiness.co.uk
Host(s) kenshoo.com
Cookie Name _sp_xxxxxxxxxx
Cookie Expiry 730 days
Accept
Name
Provider Owner of this website
Purpose This cookie aids in session for the Zendesk guide.
Cookie Name _help_center_session
Cookie Expiry Session
Accept
Name
Provider Owner of this website
Purpose Stores the current language.
Cookie Name _icl_*, wpml_*, wp-wpml_*, wp-rest-enabled-ping, wp-wpml_current_language
Cookie Expiry 1 Day
Accept
Name
Provider Owner of this website
Host(s) kenshoo.com
Cookie Name email
Cookie Expiry Session
Accept
Name
Provider Owner of this website
Host(s) comeet.co, comeet.com
Cookie Name visid_incap_, nlbi_#######, incap_ses_, referrer22_00a
Cookie Expiry 30 days
Accept
Name
Provider Google
Purpose This cookie contains no identifying information and is used for diagnostic purposes by Impact Radius, a service we use to track signup commissions for our affiliate program. We have categorized it under Functionality because it is necessary for the operation of our affiliate program.
Cookie Name _gd#############
Cookie Expiry Session

Statistics cookies collect information anonymously. This information helps us to understand how our visitors use our website.

Show Cookie Information Hide Cookie Information

Accept
Name
Provider Google LLC
Purpose Cookie by Google used to control advanced script and event handling.
Privacy Policy https://policies.google.com/privacy?hl=en
Host(s) .kenshoo.com
Cookie Name _ga,_gat,_gid
Cookie Expiry 2 Years
Accept
Name
Provider Hotjar
Purpose Hotjar cookie. This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.
Host(s) kenshoo.com
Cookie Name _hjIncludedInSample, _hjIncludedInPageviewSample
Cookie Expiry Session
Accept
Name
Provider Owner of this website
Purpose HandL UTM Grabber
Host(s) .kenshoo.com
Cookie Name handl_original_ref
Accept
Name
Provider Owner of this website
Purpose This cookie is set by Google Analytics it enables website administrators to track visitor behaviour. This particular cookie identifies the source of traffic so Google can tell site owners where the visitors came from when arriving on their website.
Host(s) .slideshare.net
Cookie Expiry 6 months 1 day 12 hours
Accept
Name
Provider Owner of this website
Purpose Used by Google Analytics. It controls the request rate
Host(s) .slideshare.net
Cookie Name __utmt
Cookie Expiry 10 minutes
Accept
Name
Provider Owner of this website
Purpose This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. It is not used in most sites but is set to enable interoperability with the older version of Google Analytics code. In older versions this was used in combination with the __utmb cookie to identify new sessions/visits for returning visitors.
Host(s) .slideshare.net
Cookie Name __utmc
Cookie Expiry Session
Accept
Name
Provider Owner of this website
Purpose Used by Google Analytics to determine the sessions/visits.
Host(s) .slideshare.net
Cookie Name __utmb
Cookie Expiry 30 minutes
Accept
Name
Provider Owner of this website
Purpose This cookie is set by Google Analytics and is used to distinguish users and sessions. The cookie is updated every time data is send to Google Analytics.
Host(s) .slideshare.net
Cookie Name __utma
Cookie Expiry 2 years
Accept
Name
Provider Owner of this website
Purpose HandL UTM Grabber
Host(s) .kenshoo.com
Cookie Name handl_url, handl_ref
Cookie Expiry 4 weeks 2 days
Accept
Name
Provider Owner of this website
Purpose HandL UTM Grabber - These cookies tell us from where the user entered the website.
Host(s) .kenshoo.com
Cookie Name handl_landing_page
Cookie Expiry 4 weeks 2 days
Accept
Name
Provider Owner of this website
Purpose These cookies tell us from where the user entered the website.
Host(s) .kenshoo.com
Cookie Name handl_ip
Cookie Expiry 4 weeks 2 days
Accept
Name
Provider Owner of this website
Purpose This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie ensures a visitor always sees the same version of a page and is used to track behaviour to measure the performance of different page versions.
Host(s) .kenshoo.com
Cookie Name _vwo_uuid_v2
Cookie Expiry 9 years 11 months 4 weeks 1 day
Accept
Name
Provider Owner of this website
Purpose This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie tests if the browser is set to allow cookies.
Host(s) .kenshoo.com
Cookie Name _vis_opt_test_cookie
Cookie Expiry Session
Accept
Name
Provider Owner of this website
Purpose This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie distinguishes between new and returning visitors.
Host(s) .kenshoo.com
Cookie Name _vis_opt_exp, _vis_opt_s, _vwo_referrer, _vwo_uuid, _vwo_uuid_v2
Cookie Expiry 3 months 1 week 3 days
Accept
Name
Provider Owner of this website
Purpose Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
Host(s) .kenshoo.com
Cookie Name _hjid
Cookie Expiry Session
Accept
Name
Provider Owner of this website
Purpose This cookie is being set by Hotjar for performance and analytics purposes.
Host(s) .kenshoo.com
Cookie Name _hjAbsoluteSessionInProgress
Cookie Expiry 30 minutes
Accept
Name
Provider Google LLC
Purpose Cookie by Google used to control advanced script and event handling.
Privacy Policy https://policies.google.com/privacy?hl=en
Cookie Name _ga,_gat,_gid
Cookie Expiry 2 Years
Accept
Name
Provider Google LLC
Purpose Cookie by Google used for website analytics. Generates statistical data on how the visitor uses the website.
Privacy Policy https://policies.google.com/privacy?hl=en
Cookie Name _ga, _gat, _gid, _gat_gtag_xxxxxxxxxxxxxxxxxxxxxxxxxxx, utm_source, utm_term, utm_content, gclid, utm_medium, utm_campaign, ___utmvc
Cookie Expiry 2 Years
Accept
Name
Provider .slideshare.net
Purpose Collects data on the user’s visits to the website, such as which pages have been read.
Host(s) .slideshare.net
Cookie Name _uv_id
Cookie Expiry 2 years
Accept
Name
Provider Visualwebsiteoptimizer
Purpose Collects statistics on the visitor's visits to the website, such as the number of visits, average time spent on the website and w hat pages have been read.
Host(s) .kenshoo.com
Cookie Name _vwo_sn
Cookie Expiry 30 minutes
Accept
Name
Provider Visualwebsiteoptimizer
Purpose Collects data on the user's visits to the website, such as the number of visits, average time spent on the website and w hat pages have been loaded with the purpose of generating reports for optimizing the website content
Host(s) .kenshoo.com
Cookie Name _vwo_ds
Cookie Expiry 4 weeks 2 days 26 seconds
Accept
Name
Provider New Relic
Purpose This domain is controlled by New Relic, which provides a platform for monitoring the performance of web and mobile applications.
Host(s) nr-data.net
Cookie Name JSESSIONID
Cookie Expiry Session
Accept
Name
Provider Owner of this website
Purpose This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
Host(s) kenshoo.com
Cookie Name _gat_UA-nnnnnnn-nn
Cookie Expiry Session
Accept
Name
Provider Doubleclick
Purpose This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange
Host(s) doubleclick.net
Cookie Name test_cookie
Cookie Expiry Session
Accept
Name
Provider unsplash.com
Purpose Necessary for the implementation of video-content on the website.
Host(s) unsplash.com
Cookie Name ugid
Cookie Expiry 1 year
Accept
Name
Provider Optimizely
Purpose These cookies allow us to track how you landed on our website and how you interact with our website.
Host(s) .kenshoo.com
Cookie Name bf_lead, bf_visit
Cookie Expiry 1 year
Accept
Name
Provider Visualwebsiteoptimizer
Purpose This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie is generated when a goal is made. It is a pattern type cookie where the number values in the name can vary based on individual configuration.
Host(s) kenshoo.com
Cookie Name ^_vis_opt_exp_n_goal_n
Accept
Name
Provider Visualwebsiteoptimizer
Purpose This cookie is associated with the product Visual Website Optimiser, by Wingify. The tool helps site owners measure the performance of different versions of web pages.
Host(s) kenshoo.com
Cookie Name _vwo_referrer

Marketing cookies are used by third-party advertisers or publishers to display personalized ads. They do this by tracking visitors across websites.

Show Cookie Information Hide Cookie Information

Accept
Name
Provider Owner of this website
Purpose This LPV cookie is set to keep Pardot from tracking multiple page views on a single asset over a 30-minute session. For example, if a visitor reloads a landing page several times over a 30-minute period, this cookie keeps each reload from being tracked as a page view.
Host(s) pi.pardot.com
Cookie Name lpv67532
Cookie Expiry 30 minutes
Accept
Name
Provider pardot.com
Purpose The visitor cookie includes a unique visitor ID and the unique identifier for your account. For example, the cookie name visitor_id12345 stores the visitor ID 1010101010. The account identifier, 12345, makes sure that the visitor is tracked on the correct Pardot account. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code.
Host(s) .pardot.com, kenshoo.com, www2.kenshoo.com
Cookie Name visitor_id#
Cookie Expiry 9 years 11 months 4 weeks 1 day 24 seconds
Accept
Name
Provider Owner of this website
Purpose Registers a unique ID to keep statistics of what videos from YouTube the user has seen.
Host(s) .youtube.com
Cookie Name YSC
Cookie Expiry Session
Accept
Name
Provider Youtube
Purpose Cookie which allows Youtube to track mobile devices based on GPS data.
Host(s) .youtube.com
Cookie Name GPS
Cookie Expiry 30 minutes
Accept
Name
Provider Scorecardresearch
Purpose Tracking cookie from Scorecardresearch. Used for analysis of and research purposes, it does not collect personal identifiable information.
Host(s) .scorecardresearch.com
Cookie Name UIDR
Cookie Expiry 1 year 11 months 3 weeks
Accept
Name
Provider Scorecard Research
Purpose This cookie is set to measure the number and behavior of website visitors who come and go. It helps the website to send surveys to better understand user preferences. Scorecard Research customers can use the information to better tailor their advertising campaigns.
Host(s) .scorecardresearch.com
Cookie Name UID
Cookie Expiry 1 year 11 months 3 weeks
Accept
Name
Provider Pardot
Purpose Cookie name associated with services from marketing automation and lead generation platform Pardot. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code.
Host(s) go.pardot.com, pi.pardot.com, www2.kenshoo.com
Cookie Name pardot, dgCampaigns
Cookie Expiry Session
Accept
Name
Provider LinkedIn
Purpose This cookie is being set by Linkedin for advertising purposes
Host(s) .linkedin.com
Cookie Name lissc
Cookie Expiry 1 year
Accept
Name
Provider Facebook
Purpose Cookie set by Facebook. The gathered information is used in their advertising products, for example real time bidding from third party advertisers.
Host(s) .facebook.com
Cookie Name fr
Cookie Expiry 3 months
Accept
Name
Provider Bing
Purpose This cookie is used by Bing to determine which ads are served that may be relevant to the end user browsing the site.
Host(s) .kenshoo.com
Cookie Name _uetvid
Cookie Expiry 2 weeks 2 days 6 hours
Accept
Name
Provider Bing
Purpose This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site.
Host(s) .kenshoo.com
Cookie Name _uetsid
Cookie Expiry 1 day
Accept
Name
Provider Facebook
Purpose This cookie is used by Facebook for advertising purposes and conversion tracking.
Host(s) .kenshoo.com
Cookie Name _fbp
Cookie Expiry 3 months 26 seconds
Accept
Name
Provider Owner of this website
Purpose This cookie is used to track visitor behaviour in order to provide better personalised advertising.
Host(s) 4 weeks 2 days
Cookie Name UserMatchHistory
Cookie Expiry UserMatchHistory
Accept
Name
Provider Owner of this website
Purpose This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
Host(s) .tapad.com
Cookie Name TapAd_TS
Cookie Expiry 2 months 1 day
Accept
Name
Provider Owner of this website
Purpose This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
Host(s) .tapad.com
Cookie Name TapAd_DID
Cookie Expiry 2 months 1 day
Accept
Name
Provider Owner of this website
Purpose This cookie tracks user behavior on various websites in order to provide better advertising.
Host(s) .tapad.com
Cookie Name TapAd_3WAY_SYNCS
Cookie Expiry 2 months 1 day
Accept
Name
Provider adsrvr.org
Purpose This cookie is used by our external trading platform. It contains a unique, randomly generated value that allows the platform to distinguish between browsers and devices. It is matched against information - such as segments and histories of advertisements displayed in the browser or device - provided by customers or other third parties and stored on the platform.
Host(s) .adsrvr.org
Cookie Name TDID
Cookie Expiry 1 year
Accept
Name
Provider adsrvr.org
Purpose This cooke registers a unique ID for to recognise returning visitors. The ID is used for targeted advertising.
Host(s) .adsrvr.org
Cookie Name TDCPM
Cookie Expiry 1 year
Accept
Name
Provider Google
Purpose Cookie from Double Click (Google) which helps to build a profile of your interests and show relevant ads for remarketing purposes.
Host(s) .google.com
Cookie Name NID
Cookie Expiry 6 months 2 days
Accept
Name
Provider Bing
Purpose This cookie is widely used by Microsoft as a unique user ID. It can be set by embedded Microsoft scripts. It is widely believed to synchronize between many different Microsoft domains, allowing users to be tracked.
Host(s) .bing.com
Cookie Name MUID,MUIDB
Cookie Expiry 1 year 3 weeks 4 days 1 second
Accept
Name
Provider Double Click (Google)
Purpose Cookie from Double Click (Google) which helps us to analyze and optimize our advertising campaigns.
Host(s) doubleclick.net
Cookie Name IDE
Cookie Expiry 1 year 3 weeks 4 days
Accept
Name
Provider Facebook Ireland Limited
Purpose Cookie by Facebook used for website analytics, ad targeting, and ad measurement.
Privacy Policy https://www.facebook.com/policies/cookies
Cookie Name _fbp,act,c_user,datr,fr,tr,m_pixel_ration,pl,presence,sb,spin,wd,xs
Cookie Expiry Session / 1 Year
Accept
Name
Provider Trendemon
Purpose Track surfing habits and provides Banners and tailored content
Privacy Policy https://trendemon.com/privacy.html?v=2018
Host(s) .kenshoo.com
Cookie Name trd_vid_l, trd_vid_2003
Cookie Expiry 1 year 22 seconds
Accept
Name
Provider Trendemon
Purpose Track surfing habits and provides Banners and tailored content
Privacy Policy https://trendemon.com/privacy.html?v=2018
Host(s) .kenshoo.com
Cookie Name trd_vuid_l
Cookie Expiry 1 year 22 seconds
Accept
Name
Provider Trendemon
Purpose Track surfing habits and provides Banners and tailored content
Privacy Policy https://trendemon.com/privacy.html?v=2018
Host(s) .kenshoo.com
Cookie Name trd_sid
Cookie Expiry 30 minutes
Accept
Name
Provider Trendemon
Purpose Track surfing habits and provides Banners and tailored content
Privacy Policy https://trendemon.com/privacy.html?v=2018
Host(s) .kenshoo.com
Cookie Name trd_pws
Cookie Expiry 30 minutes
Accept
Name
Provider Trendemon
Purpose Track surfing habits and provides Banners and tailored content
Privacy Policy https://trendemon.com/privacy.html?v=2018
Host(s) .kenshoo.com
Cookie Name trd_pw
Cookie Expiry 1 year
Accept
Name
Provider Trendemon
Purpose Track surfing habits and provides Banners and tailored content
Privacy Policy https://trendemon.com/privacy.html?v=2018
Host(s) .kenshoo.com
Cookie Name trd_ma_cookie
Cookie Expiry 12 hours
Accept
Name
Provider Trendemon
Purpose Track surfing habits and provides Banners and tailored content
Privacy Policy https://trendemon.com/privacy.html?v=2018
Host(s) trackingapi.trendemon.com
Cookie Name trd_gvid, trd_gavid_2003
Cookie Expiry 7979 years 6 months 2 weeks 1 day 22 hours 48 minutes 21 seconds
Accept
Name
Provider Trendemon
Purpose Track surfing habits and provides Banners and tailored content
Privacy Policy https://trendemon.com/privacy.html?v=2018
Host(s) .kenshoo.com
Cookie Name trd_first_visit
Cookie Expiry 1 year
Accept
Name
Provider Trendemon
Purpose Track surfing habits and provides Banners and tailored content
Privacy Policy https://trendemon.com/privacy.html?v=2018
Host(s) .kenshoo.com
Cookie Name trd_exitintentclient
Cookie Expiry 1 year
Accept
Name
Provider Trendemon
Purpose Track surfing habits and provides Banners and tailored content
Privacy Policy https://trendemon.com/privacy.html?v=2018
Host(s) .kenshoo.com
Cookie Name trd_cid
Cookie Expiry 1 year 25 seconds
Accept
Name
Provider Terminus
Host(s) kenshoo.com
Cookie Name s-9da4
Cookie Expiry 15 minutes 25 seconds
Accept
Name
Provider Terminus
Host(s) kenshoo.com
Cookie Name kenshoo_tapad_id_sync
Cookie Expiry 1 day
Accept
Name
Provider Terminus
Host(s) kenshoo.com
Cookie Name kenshoo_id_match
Cookie Expiry 1 week
Accept
Name
Provider Terminus
Host(s) .xg4ken.com
Cookie Name kenshoo_id
Cookie Expiry 1 year
Accept
Name
Provider Terminus
Host(s) kenshoo.com
Cookie Name d-a8e6
Cookie Expiry 1 year 25 seconds
Accept
Name
Provider google.com
Cookie Name pagead/1p-user-list
Cookie Expiry Session
Accept
Name
Provider google.com
Purpose Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites.
Host(s) google.com
Cookie Name ads/ga-audiences
Cookie Expiry Session
Accept
Name
Provider Owner of this website
Host(s) .pardot.com, kenshoo.com, www2.kenshoo.com
Cookie Name visitor_id#-hash
Cookie Expiry 10 years
Accept
Name
Provider Trendemon
Host(s) trackingapi.trendemon.com
Cookie Name api/events/pageview
Cookie Expiry Session
Accept
Name
Provider Trendemon
Host(s) trackingapi.trendemon.com
Cookie Name api/events/uplift
Cookie Expiry Session
Accept
Name
Provider Trendemon
Privacy Policy https://trendemon.com/privacy.html?v=2018
Host(s) kenshoo.com
Cookie Name trd_ctahistory
Cookie Expiry Persistent
Accept
Name
Provider Google Tag Manager
Host(s) kenshoo.com
Cookie Name _uetsid_exp
Cookie Expiry Persistent
Accept
Name
Provider Owner of this website
Host(s) kenshoo.com
Cookie Name _uetvid_exp
Cookie Expiry Persistent
Accept
Name
Provider Owner of this website
Purpose Enables the website to make variations of their landing-page. This is used to minimize bounce-rates, which means that fewer users leave the page immediately.
Host(s) kenshoo.com
Cookie Name ub-emb-id
Cookie Expiry Persistent
Accept
Name
Provider adsrvr.org Pixel
Purpose Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers.
Host(s) adsrvr.org
Cookie Name track/cmf/generic
Cookie Expiry Session
Accept
Name
Provider Twitter
Purpose This domain is owned by Twitter. The main business activity is: Social Networking Services. Where twitter acts as a third party host, it collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting.
Host(s) twitter.com
Cookie Name personalization_id
Cookie Expiry 730 days
Accept
Name
Provider lionbridge.com
Purpose This cookie is associated with TrenDemon, a content marketing attribution tool.
Host(s) kenshoo.com
Cookie Name trd_utmcampaign, trd_utmsource
Cookie Expiry 1 year

Content from video platforms and social media platforms is blocked by default. If External Media cookies are accepted, access to those contents no longer requires manual consent.

Show Cookie Information Hide Cookie Information

Accept
Name
Provider Facebook
Purpose Used to unblock Facebook content.
Privacy Policy https://www.facebook.com/privacy/explanation
Host(s) .facebook.com
Accept
Name
Provider Google
Purpose Used to unblock Google Maps content.
Privacy Policy https://policies.google.com/privacy?hl=en&gl=en
Host(s) .google.com
Cookie Name NID
Cookie Expiry 6 Month
Accept
Name
Provider YouTube
Purpose Used to unblock YouTube content.
Privacy Policy https://policies.google.com/privacy?hl=en&gl=en
Host(s) google.com
Cookie Name NID
Cookie Expiry 6 Month

Borlabs Cookie powered by Borlabs Cookie

Privacy Policy