Continuous market intelligence.
Always-on incrementality testing.

Impact Navigator measures the real-world effectiveness, or incrementality, of a marketing tactic in the only place that matters: the real world, with real people, as part of a real marketing test measuring business responses that matter like revenue impact, client acquisition, and brand engagement. Leave the guesses and hunches to your competition, and speed ahead with your own growth strategy powered by real consumer insights.
Drive Performance

ROI Demystified

Unlock smarter market planning, better budgeting, and stronger alignment to business objectives by measuring and monitoring the true business impact of your marketing programs. With Impact Navigator you can:
  • Run real marketing experiments
  • Accurately measure true incremental impact across all audience segments
  • Design and monitor testing for any media channel, on or off Kenshoo
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Boost Productivity

Depth and Breadth in One Platform

Impact Navigator measures your channels’ incremental impact, its effective lift alongside all of your other marketing tactics, and lets you correct and adjust the measurements from your existing MTA signals—all via a first-of-kind, always-on SaaS solution. Say goodbye to rigorous, slow and expensive testing and analysis, and improve workflow with a marketing experimentation culture. Increase the velocity of getting from test design to directional takeaways.
  • Daily readouts
  • Adjust based on real data and experiments
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Improve Decisioning

Make Data Work for You

Impact Navigator can keep your media marketing mix planning accurate and relevant by providing a readout on your current consumer response to different marketing tactics.
  • Drive with forward-looking insights
  • Drive accuracy and success
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Marketing Experiments: How Leading Companies Make Data-Driven Decisions

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Kenshoo’s Impact Navigator Proves Incrementality for Upwork

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The Four Pillars of a Test-and-Learn Organization

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Kenshoo Signal Enhancement Strengthens Microsoft Automated Bidding with Client-Side Data

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4 Ways CPG Marketers Can Get the Data They Need

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2020 Didn’t Stop Prime Day: Amazon Advertisers Spend Big on Prime Day and Win with 5X Revenue and 2X Order Size 

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Microsoft Shopping Campaigns for Brands Now Enables Advertisers to Participate on Products Ads with Their Retail Partners

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Kenshoo’s New Holiday Marketing Resource Center Offers Weekly Data and Insights to Help You Through Q4

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Impact Navigator helped Upwork plan for the test by analyzing thousands of possible city and DMA-based geographic audience segments, determined look-alike prospect populations, and analyzed overlap of separate brand programs executing in market on other channels.
  • Brand SEM campaigns proved to be incremental
  • Channel bid targets were adjusted to work better within customer LTV models
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Find out what Kenshoo can do for you:

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