iCrossing is the marketing agency for the modern world. With a strong legacy in digital and performance marketing, their integrated solutions today allow them to help clients turn brand potential into business results.
LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 75,000 people working in 118 locations around the world. With 2016 global sales of USD 47.9 billion LG comprises four business units ― Home Appliance & Air Solutions, Mobile Communications, Home Entertainment and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators.
iCrossing manages LG’s extensive ecommerce ad program on Amazon. LG has many different product lines such as monitors, TVs, laptops, projectors and more. Each product line sees different shopping and discovery behavior and thus have different campaign goals, however overall, the iCrossing team was tasked with managing LG’s complex product campaigns at scale and maximizing both ROI and sales on Amazon, both for day to day activity and unique events such as Prime Day.
iCrossing needed an Amazon Advertising solution in addition to Amazon’s platform that could help scale the complex LG program and optimize their product ads for the best return. As a longtime partner of iCrossing, Kenshoo Ecommerce was the obvious choice for a solution that could bring the added scale, optimization, reporting, and time savings they needed.
iCrossing leveraged many of Kenshoo Ecommerce’s capabilities to fine tune LG’s Amazon Advertising, such as the Custom Reporting options for ad serving, ASIN insights and keyword performance, allowing them to see important data and make actionable decisions. With these views, along with cross campaign keyword views and keyword, bid and budget changes in bulk, the team could quickly make changes and adjustments to their Amazon campaigns for optimal results.
Utilizing Kenshoo Ecommerce on a day-to-day basis to run Amazon Advertising campaigns helped iCrossing vastly exceed LG’s goals of added sales and revenue, especially on Prime Day. Year over year, there was a 10X increase in units sold, a 688% increase in revenue, and a 9% increase in ROAS.
Seeing account performance at such a detailed level, and being able to fine tune the campaign efforts in real time and on the fly really helped the iCrossing team improve LG’s Amazon campaign and product performance. iCrossing currently runs LG’s Amazon campaigns through Kenshoo today, seeing continued success.