iCrossing has an expert e-commerce team that helps a pharmaceutical client manage their product-driven campaigns in Amazon Marketing Services (AMS). The client increased ad investment in Amazon with the goal of quickly scaling product campaigns, increasing brand awareness and boosting sales volume.
The iCrossing team looked to Kenshoo E-Commerce to gain detailed insights into product activity, pace the budget for optimal ad performance and to scale the client’s vast Amazon program. Using Kenshoo’s Dimensions capabilities, iCrossing organized their product data by product and by brand. Segmenting their data this way allowed for the creation of key reporting templates, showing detailed ad, product and campaign activity.
The team also leveraged Kenshoo’s bulk actions and budget management functionalities to scale the program and drive increased awareness for their client’s brands, while automated campaign management and bid optimization tools allowed the team to expand new ad activity with additional efficiency.
With Kenshoo’s support, iCrossing and their client decided to increase spend by 8X for brand awareness, causing a 4X jump impressions and 18% increase in CTR! Additionally, product sales, while not the client’s focus, also increased by 4X while still remaining profitable.
iCrossing was thrilled with the results they generated for their pharmaceutical client using Kenshoo E-Commerce. The campaign management and optimization tools enabled the iCrossing team to focus on strategic business decisions, provided a unique view into the performance details of their Amazon program, while also saving an hour of time each day.