iCrossing has an expert ecommerce team that helps a pharmaceutical client manage their product-driven campaigns in Amazon Marketing Services (AMS). The client increased ad investment in Amazon with the goal of quickly scaling product campaigns, increasing brand awareness and boosting sales volume.
The iCrossing team looked to Kenshoo Ecommerce to gain detailed insights into product activity, pace the budget for optimal ad performance and to scale the client’s vast Amazon program. Using Kenshoo’s Dimensions capabilities, iCrossing organized their product data by product and by brand. Segmenting their data this way allowed for the creation of key reporting templates, showing detailed ad, product and campaign activity.
The team also leveraged Kenshoo’s bulk actions and budget management functionalities to scale the program and drive increased awareness for their client’s brands, while automated campaign management and bid optimization tools allowed the team to expand new ad activity with additional efficiency.
With Kenshoo’s support, iCrossing and their client decided to increase spend by 8X for brand awareness, causing a 4X jump impressions and 18% increase in CTR! Additionally, product sales, while not the client’s focus, also increased by 4X while still remaining profitable.
iCrossing was thrilled with the results they generated for their pharmaceutical client using Kenshoo Ecommerce. The campaign management and optimization tools enabled the iCrossing team to focus on strategic business decisions, provided a unique view into the performance details of their Amazon program, while also saving an hour of time each day.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.