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by Chloe Pascal, Kenshoo

“I believe what helped Kenshoo’s Intent-Driven Audiences stand out was its clear, effective approach to bridging the gap between search and social. It uses search intent data – one of the strongest signals that online marketers can leverage – to inform and refine social (Facebook) campaigns in an automated way. Data-driven marketing is being realised with innovations like IDA that allow marketers to remove the silos between their programmes and more easily make rich insights more actionable.”

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